10,000 BharatBenz trucks sold, 1000 in March 2014
Daimler India Commercial Vehicles (DICV) has now sold 10,000 sold BharatBenz trucks since its market launch in September 2012. Having sold about 2,200 vehicles in Q1 2014, DICV reported 67% sales growth over the same period in 2013. BharatBenzâ€™ hasn’t been daunted by Indian truck market sales wherein the segment above 6 tonnes decreased by around 20% in Q1 2014. DICV reports 1,000 units sold in a month for the 1st time in March 2014. At present, DICV market share has expanded to more than 5%.
â€śIt is a tremendous success for us that we have already sold 10,000 BharatBenz trucks within just 18 monthsâ€ť, says Marc Llistosella, Managing Director & CEO of DICV. â€śDespite a challenging market environment, we rely on high-quality products and transparent pricing without any discount. This is how we have gained the trust of our customers in a quite apparent way.â€ť
Having begun operations here with heavy-duty truck models, several variants and medium-duty trucks have been added to the portfolio. Along with the trucks presented in January 2014, 3 tractor trailers and one truck for construction-mining purposes has been added to the Daimler AG subsidiary line-up here.
BharatBenz vehicles are available in the in the range from 9 to 49 tonnes GVW (gross vehicle weight). Above 9 tonnes, DICV has achieved 5.3% market share in Indian commercial vehicle market.
In May 2013, DICV added FUSO trucks to its production portfolio at its Chennai plant. Determined for Asian and African growth markets, Tanzania has been added as the latest market. Under Daimler Trucks Asia scope, Daimler India Commercial Vehicles works closely together with Daimler’s Japanese subsidiary, Mitsubishi Fuso Truck and Bus Corporation (MFTBC).
Having laid the foundation stone for a bus plant at its Chennai facility, apart from BharatBenz trucks, Mercedes-Benz-branded buses will roll off the assembly line beginning in 2015 Q2. Daimler’s investment for buses is about 50 million EUR for this growth plan.