100th Mahindra Great Escape concludes in Rajasthan
Mahindra recently organized its 100th Great Escape. The event was for invitees only and saw participation from CEOs of auto component companies celebrities, auto journalists from India and abroad.
The event concluded at Manvar, Jodhpur. 65 Mahindra SUVs which included Boleros, Thar, Scorpios and the Scorpio Getaway participated in these adventures. There were also a number of Bollywood celebrities and journalists who took part in the events and were seen tacking 45 kms of steel inclines across the sandy dunes of the Rajasthan desert.
Rajasthan is a popular destination for off-roading enthusiasts, not only due to it rough terrain but also for to the fact that it shows off to customers the capability and propensity of Mahindra vehicles. The route was decided by Mahindra Adventure team while “With You Hamesha” service team was in attendance to tackle any contingencies along the route. Rally Team drivers included Gaurav Gill, Sunny Sidhu and Lohit Urs in Super SUV and Super Thar who enthralled audience with their driving techniques and outstanding display, which showcased exactly what Mahindra vehicles were all about. Guests were also captivated by performance by renowned musician Louis Banks and his band, while a dinner was held under the Rajasthan sky displaying both Rajasthani hospitality and best of Rajasthani cuisine.
Speaking on the 100th edition of the Annual Mahindra Great Escape, Dr Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd. said, “We were delighted to host the 100th edition of the Annual Great Escape at Manvar. Rajasthan has been a very popular destination among off-roading enthusiasts not only for its terrain but also to show our customers the tough and enduring nature of Mahindra vehicles. Over the years, the Great Escape has developed a reputation as one of India’s most thrilling off-road events and this year’s edition was no different as it put both man and machine to test”.