2014 Ford Figo WiFi comes with Special Value Pack at Rs 9,790/-
NEW DELHI, India, February 2014 – Taking in-car technology and connectivity to a new high, Ford India announced the introduction of 2014 Ford Figo with a host of enhanced industry leading features including the first-in-class Wi-Fi.
First-in-class Wi-Fi brings a new level of connectivity to the 2014 Ford Figo as part of the Special Value Pack at INR 9,790/- (ex-showroom Delhi) along with colour coordinated seat covers and LED interior lighting
The 2014 Ford Figo continues to offer an outstanding combination of value-for-money and great style with exemplary performance and fuel-efficient powertrains
The 2014 Ford Figo to be available in a trendy new “Mars Red”colour
Multi-media campaign themed on “Smart Is The New Cool” to target younger and more tech savvy customers highlighting the 2014 Figo’s advanced features and numerous competitive advantages
The 2014 Ford Figo will set new benchmarks in convenience and help keep customers more connected to the world with its unique offering. Offered to customers as a special value pack, 2014 Ford Figo will include a Wi-Fi dongle, colour coordinated seat covers and LED interior lighting at INR 9,790/- (ex-showroom Delhi).
Adding to the overall appeal, the 2014 Ford Figo will be available in a trendy new colour “Mars Red. In order to enhance the value for money offering, Ford has also included Driver Side Airbag and Power Adjust Mirrors in the ZXi variant of the 2014 Ford Figo. The base EXi version will now offer Bluetooth Connectivity, 2 DIN Audio — CD, FM, MP3, Aux-in, USB and 4 Speakers & Roof antenna as part of the standard offering.
“At Ford, we believe in democratization of technology and have been driving consumer focused innovation across our product range. Ford Figo was the first car in its segment to introduce Bluetooth connectivity and is setting a benchmark by offering internet connectivity on-the-go,” said Vinay Piparsania, executive director, Marketing, Sales and Service, Ford India. “The 2014 Ford Figo will redefine smart and further strengthen its credentials as a reliable vehicle with an outstanding value-for-money proposition.”
The 2014 Ford Figo will be launched through a campaign “Smart Is The New Cool” and highlight how substantial package (features & interior space), attractive style, mobile connectivity & Best-in-class AC and first-in-segment Bluetooth connectivity make it the best choice of a smart customer.
The 2014 Ford Figo range will continue to offer a comprehensive two-year or 100,000 kilometer warranty. In a first of its kind initiative, Ford will also be offering ‘Happy Pocket Service’ with comprehensive scheduled service at a transparent and competitive price starting at only INR 2,199.
The 2014 Ford Figo with its superior performance, fuel-efficiency and lower ownership costs will find resonance among customers and will be available in Kinetic Blue, Diamond White, Moondust Silver, Chill Metallic, Panther Black, Sea Grey and Paprika Red.
About Ford in India
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company’s models include the Figo, Fiesta, Classic, Endeavour, and the most recently launched EcoSport.
Ford’s operations in the country also include Global Business Services with offices in Chennai, Coimbatore and Gurgaon that provides support to nearly every Ford location around the world in the areas of IT, Engineering, Finance and Accounting, Automotive Financing, Marketing Sales and Service, Analytics, and Purchasing. Ford’s businesses in India employ 11,500 hard-working, dedicated men and women.
For more information, visit www.india.ford.com