2014 Indian Chief launch print and video ads mock Harley Davidson Motorcycles
Brand wars and cut throat advertisement campaigns are common place in the world we live today. In the history we have see many advertisement wars where brands defame their competitor directly, most famous of them being Cola wars. Recently, America’s oldest motorcycle maker, Indian has given in to the temptation of such advertising strategy, and their target is none other than fellow compatriot, Harley Davidson.
Owner of Indian Motorcycles, Polaris Industries Inc. has introduced a new print ad campaign for its upcoming 2014 models. Though the ad campaign takes on competitor Harley Davidson, it is done with a certain degree of class and credibility. With this new print ad, Indian Motorcycle empahasizes that they offer a wider choice to the two wheeler motorcycle industry.
The teaser advertising campaign is distinctive to the style and layout of that showcased by Harley Davidson. A 30 second version of this ad was also aired on TV. Apart from this, 2014 Indian Chief is finally revealed at the 2013 Sturgis Motorcycle Rally in August.
A total of three new Chief models were revealed. This includes 2014 Indian Chief Classic, Vintage and Chieftain. Priced at $18,999, $20,999 and $22,999 respectively, all three are powered by 1819 cc 49 degree V-twin engine delivering 161 Nm torque.
Indian Chief will be launched in India later this year. This makes the segment mouth watering as Triumph too is arriving later this year. So buyers in the segment, who till date had just Harley Davidson as an option, will soon have Triumph and Indian to choose from. Watch the launch video of 2014 Indian Chief below, after you scroll through the image gallery of mocking ads and press release.
Indian Motorcycle Announces the All-New Line of 2014 Indian Chief Motorcycles â€“ Choice in American Motorcycles is Here
Indian Chief Classic cruiser, Indian Chief Vintage soft bagger, and Indian Chieftain hard bagger models make powerful debut and light up Sturgis, South Dakota
Indian MotorcycleÂ®, Americaâ€™s first motorcycle company, today announced the highly anticipated details for the all-new 2014 IndianÂ® ChiefÂ® family of motorcycles. Before thousands of motorcycling fans at the site of the Sturgis Motorcycle Museum and Hall of Fame in downtown Sturgis at 9 p.m. on Saturday, August 3, Indian Motorcycle unveiled the three models that comprise the Indian Chief line up. The reveal ceremony and party signaled an inflection point in motorcycling history with the renewal of Americaâ€™s oldest and most legendary brand.
2014 Indian Chief Classic (starting MSRP: $18,999)
The new Indian Chief Classic is a pure, powerful cruiser forged from key heritage design elements yet wrapped in advanced design, engineering and technology. It features iconic styling like valanced fenders, rich genuine leather saddle, classic tank-mounted instrumentation, tear-drop fuel tank design, and sculpted and lighted front fender war bonnet. The 2014 Indian Chief Classic comes standard with a host of premium features including endless chrome, keyless ignition, ABS, cruise control, throttle-by-wire, true dual exhaust, high quality chrome laced spoke wheels, brake caliper covers, cast aluminum frame with integrated air intake, and much more.
The Indian Chief Classic, like all 2014 Indian Chief models, is powered by the all-new, clean sheet design Thunder Strokeâ„˘ 111 engine. Offering 111 cubic inches of pavement pounding power and 119 ft-lbs of torque, this class-leading power plant draws powerful design cues from heritage Indian Motorcycle engines merged with brilliant engineering and advanced technologies. The Thunder Stroke 111 is a 49-degree, air-cooled V-twin with 6-speed overdrive transmission, and features unmatched premium exterior finishes and touches. It offers owners the peace-of-mind that comes from over two million miles of on-road and test-lab verification and Polaris Industriesâ€™ 60 years of engineering prowess.
2014 Indian Chief Vintage (starting MSRP: $20,999)
The new Indian Chief Vintage is a soft bagger that takes iconic Indian Motorcycle styling to a whole new level with handcrafted detail and a signature heritage aesthetic. The Indian Chief Vintage offers top-quality quick-release soft-sided leather bags, leather fringe, chrome fender tips, vintage chrome badging on the front fender and a quick-release windshield for easy installation or removal. It includes the same premium standard features as the Indian Chief Classic, and sports the same iconic design elements like valanced fenders, laced wheels, whitewall tires, tank-mounted instrument cluster and extensive chrome finishes throughout. It is also powered by the new Thunder Stroke 111 engine.
2014 Indian Chieftain (starting MSRP: $22,999)
The first Indian Motorcycle of its kind, the 2014 Indian Chieftain maintains the legendary Indian Chief styling, while taking this progressive machine to new heights with advanced features and premium comfort. Unlike any Indian Motorcycle ever made, the Chieftain features a fairing with integrated driving lights, and its power windshield is an industry-first for a fork-mounted fairing. Standard features include hard saddlebags featuring remote locks and quick-release anchors, a high-output audio system featuring integrated BluetoothÂ® smartphone connectivity, and a tire pressure monitoring system.
â€śWhen we acquired Indian Motorcycle two and a half years ago we set out to capture the heart, soul and legendary heritage of this iconic American brand and then infuse it with unparalleled design, engineering and state-of-the-art technology,â€ť said Scott Wine, CEO of Indian Motorcycle parent company Polaris Industries Inc. â€śOn Saturday night we revealed three stunning new Indian Chief models that represent the results of our journey and the future of this brand. It was a triumphant day for all of us, and I know motorcycling fans around the world proudly join us in celebrating Indian Motorcycle and the realization that choice in American motorcycles is here to stay.â€ť
The First 1901
To pay tribute to Indian Motorcycleâ€™s past, the first 1901 Indian Chiefs to roll off of Indianâ€™s assembly line in Spirit Lake, IA will be identified with a limited-edition badge. Numbered between one and 1901, these rare bikes will reflect the year of Indianâ€™s inception by Oscar Hedstrom and George Hendee in Springfield, MA. â€śWe have been very conscientious about honoring Indian Motorcycleâ€™s storied history while establishing a foundation for whatâ€™s yet to come,â€ť said Polaris Vice President of Motorcycles, Steve Menneto. â€śThe lucky few who purchase these limited number bikes will truly own a piece of history, concurrently representing Indianâ€™s rich past and its limitless future.â€ť More information is available at Indian Motorcycle dealers across the country.
Indian Motorcycle is adding dealerships across the US and globally, and is on plan to have 125-140 North American and 70 international dealers by year end. The full line of 2014 Indian Chief models are available for order now and will arrive in dealerships in September, along with an extensive array of apparel, parts and accessories. Indian Motorcycle demo rides will be available at dealer events across the country starting later in August. Visit www.indianmotorcycle.com to check out the Demo Tour schedule or to locate an Indian Motorcycle dealer near you, and to see the full line of apparel, parts and accessories.
For more information please visit www.indianmotorcycle.com, follow us on Twitter at www.twitter.com/indianmotocycle, and Like Us at www.facebook.com/indianmotorcycle.
ABOUT INDIAN MOTORCYCLEÂ®
Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (PII), is Americaâ€™s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of Americaâ€™s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.
ABOUT POLARISÂ® INDUSTRIES
Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGERÂ® and RZRÂ® side-by-side vehicles, snowmobiles, motorcycles and small vehicles.
Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands. Additionally, Polaris continues to invest in the global on-road small vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts.
Polaris Industries Inc. trades on the New York Stock Exchange under the symbol â€śPIIâ€ť, and the Company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.