2014 launch price for Nissan Datsun Go in India below Rs 4 lakh says Carlos Ghosn
After India, Datsun goes to Indonesia, and Russia, and then South Africa. Datsun has a clear plan for emerging markets where potential for car margin remains high because so many people still don’t have cars. In India,the scope of market penetration is high since only 15 of 1000 people own a vehicle.
Datsun launch upholds Nissan Power 88 midterm business plans, and expansion will see 10 new cars by 2016.A much awaited event, Carlos Ghosn has big plans for the brand across markets with 8% global market share and 8% operating margin being aimed at. Durable Attractive and Trustworthy from word go, sustainable mobility for one and all seems the way to go now.
The 1.2l petrol 5 seat hatchback will be offered at a starting price closer to Rs 3 lakh since under 4 lakh is the key here. It’s going to be a category up in the entry segment. In meeting with buyer needs, Datsun Go is fitted with must have features customers prefer. There will be a mobile dock system to ensure top class infotainment choices. While Go could simply point to at get going, it refers to strong in this naming philosophy.
Sharing a driveline from Micra, it can be the perfect vehicle for the auto industry in it’s current period of transition. With growth shifting to high-growth markets, India, Indonesia, Russia, and South Africa will be key focus markets for Datsun. A launch could be scheduled to co-incide with the Delhi Auto Expo i 2014 as Renault Pulse has was launched during the motor show week in 2012.