2015 Ford Mustang features in Need for Speed film
“Need for Speed” stars Aaron Paul and hits theatres in US on March 14, 2014. The film sees Aaron Paul drive a modified 2014 Ford Mustang and an all-new 2015 Ford Mustang in its first movie appearance.
You know the reference when you hear, âDo you really think that if youâve been set up, accused and convicted, a new car can put it all behind you?â is asked. âDepends on the car!â The Co-branded ad for âNeed for Speedâ and all-new 2015 Ford Mustang directed by Scott Waugh debuts this weekend on TV and in theatres.
A social media initiative invites audiences to share stories of where they would go in a Mustang and the best stories will be made into short films. #inamustang
2015 Ford Mustang goes on sale this fall. Director Scott Waugh opines few cars fit in so perfectly as an action movie hero car. Along with the movie Need for Speed, he heads the co-branded ad for the film and the all-new 2015 Ford Mustang, which had a Daytona 500 debut last Sunday.
âThe best movie cars combine tons of power, rear-wheel drive, great handling and the ability to be easily flung around corners,â says Waugh. âAs weâve seen hundreds of times over the years â from âBullittâ to âGone in Sixty Secondsâ â Mustang fits the bill perfectly, and itâs really a car that represents American culture at its best, which is why we chose it for Tobyâs ride in âNeed for Speed.ââ
âCinema is a visual medium that has to appeal to the eyes and ears,â says Waugh. âTranslating the visceral experience of speed to the big screen involves much more than just driving past the camera quickly. The car really needs to be the epitome of horsepower, and it doesnât hurt if it looks good too.â
âThis is the first time anyone will get to see the new Mustang in a film, and âNeed for Speedâ embodies the spirit of what Mustang is all about,â says Steve Ling, Ford car marketing manager. âWe hope the movie gets the audience really excited about what automobiles are all about, to understand the passion that goes into creating Mustang.â
The director selected a modified Mustang GT as the ideal mount for protagonist Toby Marshall in the film, inspired by the long-running video game series from Electronic Arts. Marshall is portrayed by Emmy award-winning actor Aaron Paul as he drives across the country trying to avenge the death of a friend and seek redemption for himself.
Raised in a stunt family, Waugh followed his father into the business and learned to drive when he was just 12 years old. As a veteran stunt driver and coordinator, Waugh knows how to create visually compelling action scenes. His rĂ©sumĂ© includes work on numerous vehicle-focused movies such as âSpeedâ and âThe Italian Job.â
The ad also marks the official launch of the #InaMustang social media campaign. Fans everywhere are invited to share stories of where they could, would and want to go âin a Mustang.â Stories, videos and photos can be submitted at http://ford.com/inamustang. Ford will bring these stories to life through partnerships with influential content creators across social and film networks.
For the âNeed for Speedâ Mustang, Ford designers and engineers developed a custom wide-body kit with unique lighting, and put a high-output supercharged V8 engine under the hood of the silver and blue hero car. The one-of-a-kind Mustang looks fast even when parked, but truly comes to life on the silver screen under Waughâs direction.
Being the ideal mount for the Toby Marshall character goes beyond Mustangâs performance attributes, however. The pony car earned icon status over the past five decades because people like the way it makes them feel as much as they like to get behind the wheel.
âFew cars inspire the sort of passion Ford Mustang does,â says Ling. âFor nearly 50 years, Mustang has inspired a feeling of freedom and optimism with fans around the world.â
Its dynamic proportions and thrilling engine sounds have given Mustang an enduring, nearly universal appeal. It is the most popular vehicle on Facebook, with almost 6 million fans, and there are hundreds of ownersâ clubs worldwide from Australia to Iceland to South Africa.
DreamWorks Studiosâ âNeed for Speedâ will open in theaters throughout North America on March 14.