2015 Ford Mustang features in Need for Speed film

“Need for Speed” stars Aaron Paul and hits theatres in US on March 14, 2014. The film sees Aaron Paul drive a modified 2014 Ford Mustang and an all-new 2015 Ford Mustang in its first movie appearance.

You know the reference when you hear, “Do you really think that if you’ve been set up, accused and convicted, a new car can put it all behind you?” is asked. “Depends on the car!” The Co-branded ad for “Need for Speed” and all-new 2015 Ford Mustang directed by Scott Waugh debuts this weekend on TV and in theatres.

A social media initiative invites audiences to share stories of where they would go in a Mustang and the best stories will be made into short films. #inamustang

Need for Speed Ford Mustang2015 Ford Mustang goes on sale this fall. Director Scott Waugh opines few cars fit in so perfectly as an action movie hero car. Along with the movie Need for Speed, he heads the co-branded ad for the film and the all-new 2015 Ford Mustang, which had a Daytona 500 debut last Sunday.

“The best movie cars combine tons of power, rear-wheel drive, great handling and the ability to be easily flung around corners,” says Waugh. “As we’ve seen hundreds of times over the years – from ‘Bullitt’ to ‘Gone in Sixty Seconds’ – Mustang fits the bill perfectly, and it’s really a car that represents American culture at its best, which is why we chose it for Toby’s ride in ‘Need for Speed.’”

“Cinema is a visual medium that has to appeal to the eyes and ears,” says Waugh. “Translating the visceral experience of speed to the big screen involves much more than just driving past the camera quickly. The car really needs to be the epitome of horsepower, and it doesn’t hurt if it looks good too.”

“This is the first time anyone will get to see the new Mustang in a film, and ‘Need for Speed’ embodies the spirit of what Mustang is all about,” says Steve Ling, Ford car marketing manager. “We hope the movie gets the audience really excited about what automobiles are all about, to understand the passion that goes into creating Mustang.”