“Need for Speed” stars Aaron Paul and hits theatres in US on March 14, 2014. The film sees Aaron Paul drive a modified 2014 Ford Mustang and an all-new 2015 Ford Mustang in its first movie appearance.
You know the reference when you hear, “Do you really think that if you’ve been set up, accused and convicted, a new car can put it all behind you?” is asked. “Depends on the car!” The Co-branded ad for “Need for Speed” and all-new 2015 Ford Mustang directed by Scott Waugh debuts this weekend on TV and in theatres.
A social media initiative invites audiences to share stories of where they would go in a Mustang and the best stories will be made into short films. #inamustang
2015 Ford Mustang goes on sale this fall. Director Scott Waugh opines few cars fit in so perfectly as an action movie hero car. Along with the movie Need for Speed, he heads the co-branded ad for the film and the all-new 2015 Ford Mustang, which had a Daytona 500 debut last Sunday.
“The best movie cars combine tons of power, rear-wheel drive, great handling and the ability to be easily flung around corners,” says Waugh. “As we’ve seen hundreds of times over the years – from ‘Bullitt’ to ‘Gone in Sixty Seconds’ – Mustang fits the bill perfectly, and it’s really a car that represents American culture at its best, which is why we chose it for Toby’s ride in ‘Need for Speed.’”
“Cinema is a visual medium that has to appeal to the eyes and ears,” says Waugh. “Translating the visceral experience of speed to the big screen involves much more than just driving past the camera quickly. The car really needs to be the epitome of horsepower, and it doesn’t hurt if it looks good too.”
“This is the first time anyone will get to see the new Mustang in a film, and ‘Need for Speed’ embodies the spirit of what Mustang is all about,” says Steve Ling, Ford car marketing manager. “We hope the movie gets the audience really excited about what automobiles are all about, to understand the passion that goes into creating Mustang.”
Raised in a stunt family, Waugh followed his father into the business and learned to drive when he was just 12 years old. As a veteran stunt driver and coordinator, Waugh knows how to create visually compelling action scenes. His résumé includes work on numerous vehicle-focused movies such as “Speed” and “The Italian Job.”
The ad also marks the official launch of the #InaMustang social media campaign. Fans everywhere are invited to share stories of where they could, would and want to go “in a Mustang.” Stories, videos and photos can be submitted at http://ford.com/inamustang. Ford will bring these stories to life through partnerships with influential content creators across social and film networks.
For the “Need for Speed” Mustang, Ford designers and engineers developed a custom wide-body kit with unique lighting, and put a high-output supercharged V8 engine under the hood of the silver and blue hero car. The one-of-a-kind Mustang looks fast even when parked, but truly comes to life on the silver screen under Waugh’s direction.
Being the ideal mount for the Toby Marshall character goes beyond Mustang’s performance attributes, however. The pony car earned icon status over the past five decades because people like the way it makes them feel as much as they like to get behind the wheel.
“Few cars inspire the sort of passion Ford Mustang does,” says Ling. “For nearly 50 years, Mustang has inspired a feeling of freedom and optimism with fans around the world.”
Its dynamic proportions and thrilling engine sounds have given Mustang an enduring, nearly universal appeal. It is the most popular vehicle on Facebook, with almost 6 million fans, and there are hundreds of owners’ clubs worldwide from Australia to Iceland to South Africa.
DreamWorks Studios’ “Need for Speed” will open in theaters throughout North America on March 14.