4,000,000th Skoda Octavia a 3rd gen in Race Blue, production in India underway
4,000,000th Skoda Octavia rolled off the production line at the Mlada Boleslav plant today. The ŠKODA Octavia has been setting standards in the compact segment since 1996 and is by far the brand’s best-selling model. Octavia production is undertaken in the Czech Republic, Russia, India, Kazakhstan, Ukraine and from 2014 in China.
At its launch in October 1996, the Octavia was the first completely new ŠKODA model after the fall of the Iron Curtain and marked the start of the partnership between ŠKODA and Volkswagen. Nearly four million Octavias had been delivered to customers worldwide between 1996 and July 2013 – around 38% of the brand’s total sales in this period, making the Octavia the undisputed best seller in the 118-year history of the company.
This also makes the new Octavia the most important model in the most comprehensive product campaign in ŠKODA’s corporate history. The manufacturer is promoting its high-impact path of growth with a powerful model extravaganza. The aim of this growth strategy is to increase the number of vehicle sales worldwide to at least 1.5 million per year by 2018.