80 years of Nissan moving people
Nissan Motor Co, Ltd., Japan’s second-largest automotive company headquartered in Yokohama, Japan is celebrating 80 years of moving people. To mark this event, special celebrations at the company’s Global Headquarters in Yokohama were conducted, while a heritage car rally on the streets drew the attention of public as it was held to mark the event.
A total of 100 Nissan and Datsun heritage cars took part in these events, held on December 23, 2014. These exclusive models were seen touring the streets of Yokohama over a distance of 10 kms. The heritage parade drew the attention of a large number of spectators who flanked sides of the roads waving to drivers as the sped past, while the collection of cars spanning 80 years of Nissan also saw a host of visitors to the company’s headquarters where they were put on display.
Vehicles in attendance included a 1935 Datsun 14 Phaeton that led the rally at the front while a 1936 Datsun 15 Roadster came up at the rear. Other famous nameplates included Datsun 510s and 210s besides Cedric, Bluebird, Silvia and Gloria models along with the noted Nissan GT-R.
Nissan commenced its 80 year long journey on December 26, 1933. It was then known as Jidosha Seiko Co., Ltd., while in June 1934 it changed its name to Nissan Motor Co., Ltd. The company presently employs a total of 236,000 employees globally and has sold over 4.9 million vehicles generating revenue of 9.6 trillion Yen, US$ 116.16 million during the 2012 fiscal. It is the Nissan LEAF, the first ever mass market pure electric model to be launched globally that makes the company proud as it is now the best selling electric vehicle in the market.