Mr. Joe King, Head, Audi India with Audi owner, actor Abhishek Bachchan were present at the inauguration of India’s largest pre-owned luxury car showroom-Audi Approved Plus. Back in August 2012, Abhishek Bachchan took delivery of the first Audi A8 L 4.2 TDI in India. The bespoke car wore a predominantly red interior, custom made to meet the actor’s requirements.
“With the rising income and increase in aspiration, the demand for pre-owned luxury cars has witnessed a significant increase. In future, we will look to start Audi Approved: plus in markets where Audi has a car park of more than 1000 cars. Audi Approved: plus program is the perfect solution for all those Audi enthusiasts who want to upgrade and own the sportiness, sophistication and progressiveness that Audi vehicles stand for. We will have dedicated Audi Approved: plus showrooms in different regions across the country to make pre-owned luxury car buying experience easier and affordable,” said Mr. Joe King, Head, Audi India.
He further added, “We are proud to announce the opening of the largest pre-owned luxury car showroom in India– Audi Approved: plus Gurgaon. The achievements of Audi Gurgaon have been commendable in the area of new car sales and we are confident that they will do an incredible job with this new venture as well. Audi Approved: plus is the perfect opportunity for Audi fans in Delhi-NCR to upgrade and join the Audi family. For many future buyers, an Approved: plus Audi will be their first Audi and we are confident that Audi Gurgaon will give them an exemplary car buying experience at this new showroom. Every car is put through a rigorous program by highly trained Audi engineers followed by thorough 110 multi-point checks. The vehicles are technically conditioned to Audi standards, thus ‘free of defects’.”
Audi Approved: plus program entails 110 multi-point checks. Used cars undergo mechanical, bodywork, interior and electrical inspections, and a full road-test. In case of irregularities, the vehicle is reconditioned with Audi Genuine Parts for it to go on sale. Customers benefit from a two-year warranty and 24 hours Audi Roadside Assistance. Additional benefits of financing and insurance are on offer to make your dream car dream come true.
Having ended 2013 on a triumphant note with 10,003 cars sold, Audi India has further strengthened its market presence be becoming the first luxury automaker here to sell more than 10000 units in a single financial year. With 10126 units sold between April 2013 – March 2014, (April 2012 – March 2013: 9350 units), Audi India Q1 2014 sales stand at 2740 units as against 2616 units sold in January – March 2013.
In fact, March 2014 has been Audi’s best sales month ever in India with 1404 cars sold. In reaching out, Audi has plans to expand its dealership network to 40 pan India.
In it’s quest to expand product portfolio here, Audi A3 sedan was showcased at the 2014 Delhi Auto Expo earlier in the year. In line with the company’s top-down strategy,the Audi A3 sedan launch announcement should be made around mid 2014. The car will give Audi a small car to compete with in the luxury segment, and most importantly an exciting new entry price point.
With other luxury automakers seeking about 20% of sales from smaller and compact cars, Audi A3 will extend the company’s compact offerings where Audi Q3 and Q3 S are being sold now. Across it’s vehicle range, Audi India ups the ante in competitive pricing having passed on full benefit of excise duty reduction to the buyer.
Leading the luxury SUV segment with Q3 S, Audi Q3, Audi Q5, Audi Q7 in India, the to be launched Audi A3 sedan will will further help consolidate its share in the sedan market. Audi began the year with the launch of Audi RS 7 sportback adding another feather in its performance cars segment in India.