ET reports that Volkswagen AG is gearing up to launch the Porsche sports car marquee in India in 2012. They would appoint a new dedicated sales team for Porsche in order to find a footing in the competitive Indian auto market. The new development if put into practice seems very similar to what Volkswagen has done with Audi India. Porsche India is likely to be headed by Anil Reddi who will step in as MD of Porsche India. Currently, he is the head of sales at Audi India.
It appears that the Porsche 911, Cayman, Boxster, Panamere and Cayenne SUV would be imported directly by the VW group unlike the current structure wherein Precision Cars is responsible for Porsche imports for the Indian auto market. The company has mentioned they are not aware of any such development. Volkswagen enjoys a 5% market share in the India car market selling the Audi, Volkswagen and Skoda brands here. Once the changes take place in early 2012, the current 8 Porsche outlets in India would be used.
Imports would make way for local assembly in Maharashtra when sales volumes make such a possibility feasible. The Porsche India banner seems to be styled like the Audi India initiative, and under the Volkswagen umbrella, the Porsche vehicles on offer would bear a price tag beginning at Rs 70 lakh to Rs 3 crore (ex-showroom, Delhi).