Alia Bhatt rides Hero Pleasure on Himachal roads in new TVC

Alia Bhatt takes the place of Priyanka Chopra as she features in a new ad campaign for Hero Pleasure. The young bollywood actor is the new brand ambassador for Hero MotoCorp and is seen in a new TVC riding the Hero Pleasure along scenic roads of Himachal Pradesh.

Alia Bhat rides Hero Pleasure on Himachal roads in new TVCAs Alia Bhatt replaces Priyanka Chopra in the Hero MotoCorp TVC seen on YouTube, she aptly describes the tagline – Why should boys have all the fun? True to her own persona, Alia is seen in a jovial mood enjoying her ride across the scenic roads of Himachal, tackling streams and hills, twists and turns and impish avoiding giving a lift to a hitchhiker.

Hero Pleasure Alia Bhatt TVC seen on YouTube, vividly draws attention not only to the pleasure to be experienced on the ride but also various comfort and convenience features incorporated in the design of Pleasure scooter. The scooter boasts of an attractive meter console, tubeless tyres, mobile charging socket and integrated braking system and comes in with sufficient under seat storage.

Seen in eye-catching dual tone colour scheme, the Hero MotoCorp Pleasure is chiefly meant for women and comes powered by a 102cc, air cooled, 4 stroke, single cylinder engine. This engine is capable of 6.74 bhp peak power at 7,000 rpm and 7.85 Nm peak torque at 5,000 rpm. Fitted with a fuel tank with capacity of 5 liters, ground clearance stands at 125 mm while weight is at 103 kgs. Dimensions are comfortable for women riders while Pleasure is fitted with gearless CVT transmission. Prices start at INR 53,000.