Alpha fuels 7.2% scooter segment market share for Yamaha India

Yamaha Motor India reported 40% sales growth in the domestic market through May 2014 over May 2013. No doubt, launch of ‘Alpha’ has provided a great boost alongside Yamaha’s ongoing customer-centric activities and product line up.

Yamaha Alpha Scooter

Yamaha India sold 47,680 units in May 2014 against 34,021 units sold in May 3013 in the domestic market to report 40% sales growth. In terms of export, Yamaha sold 19,440 units in May 2014. When compared with to 15,356 bikes sold in 2013 may, this equates to 26.6% export sales growth.

Mr Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd, said, “This has been a good month for us as we witnessed brisk growth due to our excellent product line-up and innovative customer-centric activities. Alpha, launched at the Auto Expo this year, has been a major growth driver. We had achieved a 7.2% market share in the scooter segment last month and seek to sell 200,000 units of Alpha alone, along with 100,000 units of Ray and Ray Z combined, thereby constituting almost 50% of our total sales in 2014. We shall continue our customer-engagement programs, which are being well received. We expect to witness more rapid double-digit growth in the two-wheeler segment based upon policies of the new government and the improved buying sentiment of customers.”