Alpha fuels 7.2% scooter segment market share for Yamaha India

Yamaha Motor India reported 40% sales growth in the domestic market through May 2014 over May 2013. No doubt, launch of ‘Alpha’ has provided a great boost alongside Yamaha’s ongoing customer-centric activities and product line up.

Yamaha Alpha ScooterYamaha India sold 47,680 units in May 2014 against 34,021 units sold in May 3013 in the domestic market to report 40% sales growth. In terms of export, Yamaha sold 19,440 units in May 2014. When compared with to 15,356 bikes sold in 2013 may, this equates to 26.6% export sales growth.

Mr Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd, said, “This has been a good month for us as we witnessed brisk growth due to our excellent product line-up and innovative customer-centric activities. Alpha, launched at the Auto Expo this year, has been a major growth driver. We had achieved a 7.2% market share in the scooter segment last month and seek to sell 200,000 units of Alpha alone, along with 100,000 units of Ray and Ray Z combined, thereby constituting almost 50% of our total sales in 2014. We shall continue our customer-engagement programs, which are being well received. We expect to witness more rapid double-digit growth in the two-wheeler segment based upon policies of the new government and the improved buying sentiment of customers.”