Anand Mahindra ranks 3rd among 5 Non-Tech CEOs Using Social Media To Drive Business Results
It was in July this year that WorldofCEOs.com ranked Anand Mahindra, Chairman of Mahindra Group as third from a total of 30 top CEOs on social media.
It is generally found that while industries from textiles to banking use social media to further their businesses a large majority of Fortune 500 companies and CEOs still do not resort to this practice. However considering that Anand Mahindra has over 8.44 lakh Twitter followers, it is found that this form of using social media to boost business is indeed valuable.
The list of CEOs using social media to drive business had been compiled by Hootsuite. Mahindra uses Twitter to not only post details about his company but also adds inspirational quotes, his views on the latest movies and also insight in politics. In what way does activity on social media help in furthering business for Mahindra Group, is that Mahindra being solely an Indian company is now on the global map with a global audience who are being exposed to the Mahindra brand.
The Top 5 execs list includes Richard Branson, Founder and Chairman, Virgin Group, James Caan, CEO & Founder, Hamilton Bradshaw, a private equity firm in the UK, Anand Mahindra, Chairman and Managing Director, Mahindra Group, Doug Conant, Chairman of the Avon board of directors, former CEO of Campbell’s Soup, and Peter Aceto, CEO of ING Direct