April 2014: Mahindra sells 15845 bikes and launches in Uganda

Mahindra Two Wheelers Ltd. (MTWL) sold 15845 units during April 2014. Domestic sales stood at 14896 units during April 2014, as against 5367 units sold during April 2013. Exports for the month stood at 949 units.

Mahindra Centuro N1Speaking on the monthly performance, Viren Popli, Chief of Operations, Mahindra Two Wheelers said, “The Mahindra Centuro continues to drive our growth in the new financial year. We expect to further accelerate our growth with the new campaign, backed by a strong service commitment and network. The Centuro is the best choice for consumers in its segment.”

Sales in March too were phenomenon wherein MTWL registered a 3 figure sales growth. Reaching out to a wider audience, Mahindra Two Wheelers Ltd has been concentrating on growing its touch points and dealesrhipos pan India. SM Auto is Mahindra’s 42nd dealership in Maharashtra inaugurated at the start of last month. Pan India network now spans over 1,000 touch points with 173 in Maharashtra.

Mahindra Centuro also introduced its new Mahindra Centuro TVC which focuses on its advanced features like the internationally patented Anti-Theft Alarm (with Engine Immobilizer) operated by the encrypted Remote Flip Key.

Sarosh Shetty, Vice President – Marketing, Mahindra Two Wheelers said, “Our highly impactful launch communication campaign last year had generated high consumer demand for the award winning Mahindra Centuro. Developed as an interesting sequel to the original launch film, this new television commercial further accentuates the core values of being macho, tough and confident that one expects from the Mahindra brand.”

He added, “it also brings alive the unique features that customers loved in the Centuro, namely its differentiated styling, the Anti-Theft Alarm and Remote Flip Key. The unique twist in the engaging story line is sure to grab the attention of viewers.”

Robby Mathew, National Creative Director at Interface Communications said, “The Centuro with its golden ribs and masculine body lines is arguably the best looking bike in its segment. Hence the concept of ‘desire.’ And what better concept than desire to bring alive the bike’s techy flip key and anti-theft feature. Sunidhi Chauhan’s voice is the icing on the cake.”

On 24th April 2014, Mahindra Two Wheelers Limited launched the Arro and Centuro, and powerful scooter Duro DZ in Uganda. Miracle Motors appointed as local distributorand has more than 5 years of experience in importing, distributing and selling motorcycles, motorcycle spare parts and accessories in Africa. It’s jointly owned by the Lake Bounty Group of Africa and Miracle Cyclo Limited. Prashant Rudrappa is Chairman of the Group, while Vijay Ravinath is the Chief Executive Officer of Miracle Motors

“Mahindra Two Wheelers is one of India’s youngest and most dynamic two wheeler companies. We are a pioneer in terms of bringing Consumer Inspired Technology to the Indian two wheeler market, with our scooters and motorcycles offering advanced, segment-first features and innovations. We are proud to partner with Miracle Motors and are confident that their extensive knowledge of the local market will help us establish a strong presence in Uganda.” said Sandeep Singh, Senior General Manager and Head – Exports, Mahindra Two Wheelers Limited.

Vijay Ravinath, CEO, Miracle Motors said, “We are delighted to partner with Mahindra Two Wheelers which is steadily creating a market for itself with differentiated product offerings. We are confident that our network of dealers across Uganda and our state-of-the-art showrooms and workshops will ensure the best after-sales support and spares availability.”