Aston Martin has opened its new showroom in the close vicinity of super luxury hotel Burj Khalifa in Dubai, a location which will give the company instant celebrity status. The opening was attended by top Aston Martin officials as the new showroom and after sales center was opened following the British automaker – Aston Martin’s relaunch in Dubai.
This exclusive Aston Martin showroom will show off its exclusive and luxurious interiors and state of the art facilities while been supported by a team of dedicated sales and after sales service staff that have been specially selected to cater to demands of up market, luxury seeking customers in Dubai. The British car maker is excited about this new venture, where they will be right in the heart of the business hub of Dubai and doorway to the Middle East, which is noted for its increasing demand for super luxury cars
Aston Martin’s new Vanquish, DB9 along with the Vantage and Rapide four door GT will be on display at the Dubai showroom. Vanquish is one of Aston Martin’s flagship vehicles which is also known as the AM310. It is powered by a 6.0 liter V12 engine offering 565 bhp and can accelerate from 0 to 62 mph in 4.1 seconds reaching a top speed of 182 mph.
ASTON MARTIN RE-OPENS ITS DOORS IN DUBAI
Brand relaunches in the UAE with state-of-the-art luxury showroom
Glittering launch event attended by Aston Martin CEO Dr Ulrich Bez
Flagship location gives British firm real prominence in Dubai
Gaydon, December 12, 2012 – Exclusive luxury sports car maker Aston Martin has launched its new state-of-the-art dealership near the Burj Khalifa in downtown Dubai.
The opening of the stunning new showroom and aftersales centre comes as Aston Martin relaunches its brand in Dubai, with an ambitious plan to exceed the expectations of demanding customers that appreciate the exclusivity, luxury and uncompromising performance of the great British firm’s superb sports cars.
The event was attended by Aston Martin Chief Executive Officer Dr Ulrich Bez and a host of VIP guests, underlining once again the significant importance of the UAE as a market for the luxury sports car brand.
The new showroom boasts dedicated sales and aftersales teams, and has been situated carefully to best reflect Aston Martin’s luxury attributes and exclusive brand values.
Dr Bez said: “Aston Martin is very proud to open this exceptional new facility in a prominent new space in Dubai – a city that is a hub for business, commerce and leisure, and a gateway to the entire Middle East.
“We are committed to Dubai and the UAE in the long term, and are investing substantially to ensure we have the right location and the right staff to satisfy and delight our discerning customers.
“I am confident that Aston Martin will do very well in the UAE, which is a growing market for luxury cars.”
Tim Trenker, General Manager of Aston Martin, UAE said: “Our luxury showroom is a testament to the investment Aston Martin is making in serving current and future customers.”
He added: “The brand is now refocusing its attention on the UAE, investing in high-end shop floor space as well as a state-of-the-art service centre.”
The new showroom will of course feature the full range of stunning Aston Martin models including the brand’s ultimate new super GT – the Vanquish – timeless new DB9, sporty Vantage range and luxurious Rapide four-door GT.
Tim Trenker added: “We are expecting UAE sales to pick up further in 2013. While the UAE is a competitive market there is certainly room for Aston Martin to attract customers due to its unique value proposition and exceptional reputation.”