Aston Martin Lagonda for real, but only for Middle East buyers
Two phrases will best describe the new and extra luxurious Aston Martin Lagonda sedan – bespoke product and strictly limited. Aston Martin has released some specifications of the new Lagonda which is slated for launch early 2015 but have however kept technical details and pricing a closely guarded secret.
The soon to be launched Aston Martin Lagonda sedan will be fashioned by the finest of craftsmen at Aston Martin plant in Gaydon, Warwickshire, which is also where the very exclusive One-77 hypercar was produced. 2015 Aston Martin Lagonda will draw inspiration from the Lagonda of 1976 though with most modern of engineering techniques seen on board a present-day Aston Martin sports car.
While engine specs have also not been officially revealed, it is suggested that this exclusive sedan will be powered by a 6.0-liter V12 engine capable of producing approximately 600 hp. Meant for the rich and famous in the Middle East who seeks both luxury and personalization, no pricing of this exclusive model has been revealed and probably will continue to remain a secret even after launch.
ASTON MARTIN CONFIRMS BESPOKE SUPER SALOON: THE FINEST OF FAST CARS
- Exclusive super saloon sees return of evocative Lagonda nameplate
- Innovative special project champions exclusivity
- Strictly limited series production from early 2015
25 July 2014, Gaydon: Aston Martin is today confirming a bespoke product programme for a new super saloon that will see the revival of the historic Lagonda nameplate in a strictly limited series.
As has traditionally been the case, the Lagonda badge will once again sit proudly on a luxurious and exclusive super saloon.
The stunning luxury super saloon revives the Lagonda ethos of ‘the finest of fast cars’ and will be offered exclusively in the Middle East, as a result of specific market demand.
The return of Lagonda follows in the wake of other headline-grabbing projects such as the One-77 hypercar, V12 Zagato and last year’s CC100 Speedster Concept – then seen as the ultimate Q by Aston Martin car – which started out simply as a centenary celebration design concept and, as a result of exceptional demand, later turned into two customer commissions.
Based on the brand’s existing flexible VH architecture, the new car draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and features many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre in the body panels.
It will be hand-built by the finest craftsmen and women at Aston Martin’s modern manufacturing facilities in Gaydon, Warwickshire in a dedicated building previously given over to the creation of the One-77 hypercar.
The new super saloon will be offered for sale by invitation only and, while precise pricing details remain confidential, the asking price will be commensurate with the car’s exclusivity, quality and luxurious nature.
Aston Martin Design Director Marek Reichman said: “The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.
“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”
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