Audi India dealers expect huge demand for A3 once launched

Audi India showcased their new A3 sedan at 2014 Auto Expo in February, where it received a great deal of attention. To be brought into India via the CKD route, the A3 is expected to be launched by August 2014. Once launched, Audi A3 will be come the most affordable Audi in India. It will be assembled at their plant in Aurangabad.

audi a3 for indiaAudi A3 sedan is manufactured in Gyor, Hungary for global markets while for China the A3 will be produced from the plant in Foshan. Coming to India later this year, Audi India dealers expect the A3 demand to be highest ever for an Audi product. Going by the number of enquiries they receive for the new A3 sedan, some Audi India dealers have already requested for doubling the allotted quota for 2014.

Audi A3 has been spotted on test in and around Mumbai. No engine specifications of the A3 sedan have been confirmed as on date, but judging by the market scenario in India, it is safe to predict that A3 will be available in a choice of petrol and diesel engine options.

These could be in the form of 1.8 liter TFSI and 2.0l TDI engine mated to a 7 speed automatic transmission. Price of A3 sedan in India should start in the INR 22-23 lakh bracket. This is the same category in which premium hatchbacks like Mercedes Benz A Class, B Class, and BMW 1 Series are placed.

In the compact luxury car segment, Audi A3 will not have any competition, until the time Mercedes Benz introduces the CLA sedan. But, that is not expected to happen this year. Launch of A3 sedan could very well take India’s largest luxury car maker’s sales to an all time high, which as of now stands at 10,002 units (sold in 2013).

via Autocar India