Audi Cars News Mercedes Benz Top Stories

Planning to buy Audi A3, Mercedes Benz says ‘Wait for It’

Mercedes Benz India CLA 45 AMG Launch

There is no doubt that Audi and Mercedes Benz are competing for top spot in India. While sales figures of Q1 2014 placed Audi on top, industry is still awaiting Q2 sales figures as neither of them have revealed numbers yet.

Mercedes Benz India CLA 45 AMG LaunchThe battle for top spot despite being underplayed is going to get even more intense as both German companies prepare to launch their first ever compact sedans in India. Audi is all-set to launch the A3 sedan on 7th August. Media drives are done, dealer bookings have begun, all that remains, is price announcement.

So, how can Mercedes Benz India spoil the party for Audi, considering that CLA is not going to get the first movers advantage. Well, in a way they did. Yesterday at the launch of CLA 45 AMG, Mercedes Benz India announced that CLA will be launched in the next 180 days!

This news will surely have an effect on number of bookings Audi A3 receives, as some buyers would definitely want to wait and see what Mercedes’ CLA has to offer in terms of price and package.

Audi A3 sedan India assembly lineThere is no doubt that there are many buyers who are going to go for the A3, but there will be a segment who would want to wait it out and see for themselves which one suits their needs best. Especially after the announcement from Mercedes Benz India yesterday.

Are you interested in buying A3? Would you wait for the CLA? Please let us know in the comments section below.

About the author

Sagar Patel

Sagar Patel

A first drive in a manual rickety old van was enough to pave the road forward for Editor in Chief, Sagar Patel. When not driving or riding, his dexterity shifts gear to voice passion through words via reviews, and news, all the while, closely monitoring updates from the auto industry.

Email - sagar@rushlane.com

Followon Google+
 
 

Your opinion matters

  • David

    Mercedes have hit the nail on its head as far as marketing strategy is concerned. This news will keep many of the audi a3 bookings on hold for sure :) unless Audi comes out with a killer price tag, their first movers benefit seem to have been killed by MB India !!!

  • Rohit

    Mercedes says wait.. wait a bit longer.. wait just a tad bit long. For how long? 180 days!!!
    AUDI will be taking all the first movers benefit, and by the time Merc comes to launch, Audi would have broken all the sales records and Merc would be left to fight for scraps with the competition. Audi wins, Mercedes lose. You heard it here!

  • Bhavesh

    If you wait for more than a week to book the A3 you won’t even get the car for months. The A3 stock is limited and the demand is very high. And AUDI is anyway better than MB, so even if they launch the CLA tomorrow also then also anyone will buy the A3 only. So there’s no point in waiting for the CLA. MB has faced a lot of problems lately with their cars and very poor service. The only German who has service worse than an Indian manufacturer.

  • Piyush Chowdhary

    Audi A3 seems most likely to rule the sales charts, because of competitive pricing and a wide sales and service network. However if Mercedes CLA comes out with a killer diesel engine (there’s a strong possibility of that, since Mercedes Benz are masters of diesel technology) , we may get to see a different picture. So, let’s keep our fingers crossed!!!

  • Ahmad jafri

    My concern when A3 production is in India itself they have opened huge price inspite of Indian production.Guys don’t you think price should have lil but less for making in India ????