There are a number of pre owned car companies in the Indian car market who make it easy for individuals to purchase second hand cars at reasonable prices and in a good condition. Audi too has ventured into the pre owned car market with the launch of its Audi Approved-Plus program. This program will enable individuals buy sporty and elegant Audi models at a reasonable price and it will also guarantee quality.
This program will be implemented at 8 dealerships in the initial phase and will slowly be implemented in other dealerships all over the country. Cars at these dealerships will be subjected to 110+ checkpoints so as to make sure that the car is in tip top condition.
Marketing strategies for this program will be planned appropriately and the company will embark on a systematic quest to make sure that their customers are satisfied with an Audi vehicle designed to meet their needs. Buyers will also be happy to know that Audi will be providing a 2 years warranty certificate irrespective of thee kilometers travelled.
Program will facilitate customers with transparent and hassle-free old car
110+ check point with certificate
Pre-owned cars will be backed by 2 years warranty with unlimited kilometersfirst time in India
Technically conditioned to Audi standards, thus “free of defects”
Program offers service support
It also offers additional benefits of financing, insurance and 30 days exchange
policy – first time in India
Audi, the German luxury car manufacturer, today, launched its Audi Approved: plus program in line with global standards to cater to the demand of preowned Audi cars. “With rising incomes and growing aspirations, demand for pre-owned Audi cars has also witnessed a significant increase in the recent past. With the increasing desire of consumers to upgrade and change their cars more frequently than ever before, a professional used car program is the need of the hour. Audi Approved: plus program is the perfect solution for all those Audi enthusiasts who want to upgrade and own the sportiness, sophistication and
progressiveness that Audi vehicles stand for.”, said Mr. Michael Perschke, Head, Audi India.
Audi Approved: plus program will provide the same luxury buying experience to new car and used car customers. It will guarantee the quality that customers expect from Audi. The program boasts of having more than 110 checkpoints so that every minute detail of the car and purchase can be looked into. Moreover, with a wide range of cars, the program will enable customers to find and finally own their dream Audi. The program will be introduced at 8 dealerships initially and then gradually be made available at entire dealer network across India.
“For many future buyers, an Approved Plus Audi will be their first Audi and therefore we would like to make the Approved Plus experience match the new car buying experience.” said Mr. Perschke.
“Aligned with company’s vision and brand values, our dealerships will be the focal point of the Audi Approved: plus program in creating delighted and loyal customers by providing them with best in class Approved Plus experience. By March 2013, all three NCR dealerships will offer dedicated Approved Plus facilities. To ensure that the program meets international standards and is at par with Audi’s global image, we are investing in a full blown internal program comprising of guidelines, training resources, tracking customer satisfaction and reviews. The program will be effectively and efficiently marketed via premium communications that reiterate our company’s brand value”, added Mr. Perschke.
Audi India continues its success story. The luxury carmaker already achieved its sales target of 2012 in November. Audi registered a total sale of 805 units in November this year, a strong growth of 89 percent over the same period last year (November 2011: 425 units). The brand with the four rings recorded a 58 percent growth rate YTD with 8072 vehicles sold from January to November 2012 (January-November 2011: 5117 units)