Audi maintains lead over BMW and Mercedes Benz in China
Audi continues to maintain their lead over rivals, Mercedes Benz and BMW in the luxury car segment of China. For 2012, Audi AG reported sales of 405,838 units, registering a growth rate of 29.6%.
Luca de Meo, Member of the Board of Management for Sales and Marketing, Audi said, “In the year 2012, we continued the success story in our biggest sales market. With this record we have increased our lead over the competition, further strengthening our number one position in the premium segment in China.”
Audi added that they registered new sales record for their models A4L, A6L and Q5. Audi China sold a total of 322,700 of these three models, an increase of 28% YoY. For the Q5 SUV, Audi China registered a growth rate of 64.0% by selling 89,488 units. For the A6L too Audi received good numbers as they sold 132,872 units, a growth of 17.3% for China’s best selling sedan in the segment. The remaining 100,340 units of the A4 meant the sedan registered a growth rate of 18.7%.
Audi CBU units demand too increased in China. The Q7 SUV registered 21360 units, while Audi A8/S8 registered 18,857 units. The newly launched Q3 SUV managed to register 2,145 units. With 2013, Audi China enter their jubilee year. They will celebrate “25 Audi years in China” along with their partner in China, FAW.