Audi India 6.4% sales decline in November 2013

For November 2013, Audi India has sold as 753 cars when compared to 805 luxury cars sold in November 2012. This equates to 6.4% sales decline. In October 2013, Audi India reported 17.8% sales increase. The stark difference stares you in the face, especially since car sales in most quarters were largely encouraging around Diwali. It also points to uncertainty in the auto industry.

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During the period January to November 2013, the company sold a total of 9,146 units as against 8,072 units sold in January – November 2012 and 9,003 units in 2012. Audi is expecting to cross 10,000 mark by end of this year and have also announced a price hike by 3-5% from January 1, 2014.

“Despite challenging market conditions, we closed the first eleven months with higher sales than the whole of 2012,” Audi India head Joe King said in a release. He said, “Audi continues to invest heavily in after-sales service — 50 per cent more this year”. 2013 signifies Audi’s contribution to driving the growth of the luxury car market in India, King said, adding, “We are well on track to reach our target of selling 10,000 cars this year.”

Following increased demand and more than targeted sales, the company has extensive plans where expansion of networks is concerned. Audi India plans to increase dealerships from a current 30 to 34 in quicktime.

The company lineup which includes A4, A6, A7 Sportback, A8L, Q3, Q3S Edition, Q5, Q7, S4, S6, RS 5 Coupe, TT Coupe, Audi R8, R8 Spyder and R8 V10 will soon be joined by an A 3 sedan.  The model which will compete with products from Mercedes Benz and BMW in the same category, will be priced in the INR 22-25 lakh bracket and should be showcased at the Auto Expo in Delhi in early 2014.