Audi India aims A3 to get 15% of overall sales
Audi A3 compact sedan has been successfully launched in India priced between INR 22.95 lakhs and 32.66 lakhs. Coming in to gain an edge over rivals, the new A3 will cement Audi India in its leadership position in country’s luxury car market even while facing some stiff competition from German compatriot – Mercedes Benz (GLA and CLA).
During 2013, Audi sold a total of 10,002 units in India thus becoming the first luxury automaker to have crossed the 10,000 unit mark in a calendar year. They also managed to stay in the lead ahead of Mercedes Benz India with sales of 9,003 units and BMW whose sales totalled 7,327 units. Now with A3 in their portfolio, Audi aims for an even bigger margin over their rivals.
Audi A3 produced from the company plant in Aurangabad is 2014 World Car of the Year. It projected to drive strong volumes due to its affordable price tag. The A3 is launched in five variants and receive both petrol and diesel engine options. Petrol Audi A3 sedan is powered by a 1.8 liter four cylinder, turbocharged engine offering 182 PS peak power at 5,100 rpm and 6,200 rpm and 250 Nm torque between 1,250 rpm and 5,000 rpm.
This engine is mated to a 7 speed double clutch automatic gearbox. A 2.0 liter turbo diesel engine offers 144 PS peak power between 3,500 rpm and 4,000 rpm and peak torque of 320 Nm between 1,750 rpm and 3,000 rpm mated to a 6 speed dual clutch auto gearbox. ARAI puts fuel efficiency at 20.38 kmpl where the diesel variant is concerned while it stands at 16.6 kmpl with the petrol engine.
Further read – Audi A3 Review
via Economic Times