Audi India may hike price to offset rupee instability
Luxury automakers, Audi, facing severe constraints where currency fluctuations in India are concerned and may look at a price hike across its range to neutralize impact. The country us by and large keeping a close eye on upcoming general elections, hoping its outcome will bring in a more stable government.
Holding a leadership position in the country, Audi has been dealing with currency fluctuations in India that has adversely affected the auto industry in a big way through 2013. This, continues to plague most and a stable government coming into power along with clear cut policies from the Central Bank of India will facilitate changes to offset change in currency instability.
India has been a favourable playground for Audi. The German auto majors surpassed BMW and Mercedes Benz sales last year to lead the luxury car segment in the country with over 10,000 cars sold, a 1st for any luxury automaker here.
Audi will launch its new A3 sedan in India in mid 2014 after showing it at the Auto Expo last month.¬†Pricing will be one of the prerequisites to make the A3 click in a somewhat new, and competitive segment here.
On the customer engagement front, Audi is busy taking its Q Drive across the country.¬†Audi India took Q Drive to Gurgaon on 22-23 February. The initiative helps those interested in a realistic test drive test Audi’s Q range over a specially prepared test track that allows drivers to check the vehicles off- roading capacity among other things in a realistic set-up. This was followed by Pune on 8-9 March, and this weekend, 15-16 March to Coimbatore.¬†Audi India also scheduled its Audi sportscar experience at Buddh International Circuit (BIC) from 28th February-2nd march 2014.¬†Audi city experience goes to Ahmedabad this weekend.