Audi India may hike price to offset rupee instability

Luxury automakers, Audi, facing severe constraints where currency fluctuations in India are concerned and may look at a price hike across its range to neutralize impact. The country us by and large keeping a close eye on upcoming general elections, hoping its outcome will bring in a more stable government.

Holding a leadership position in the country, Audi has been dealing with currency fluctuations in India that has adversely affected the auto industry in a big way through 2013. This, continues to plague most and a stable government coming into power along with clear cut policies from the Central Bank of India will facilitate changes to offset change in currency instability.

Audi_A3_IndiaIndia has been a favourable playground for Audi. The German auto majors surpassed BMW and Mercedes Benz sales last year to lead the luxury car segment in the country with over 10,000 cars sold, a 1st for any luxury automaker here.

Audi will launch its new A3 sedan in India in mid 2014 after showing it at the Auto Expo last month. Pricing will be one of the prerequisites to make the A3 click in a somewhat new, and competitive segment here.

On the customer engagement front, Audi is busy taking its Q Drive across the country. Audi India took Q Drive to Gurgaon on 22-23 February. The initiative helps those interested in a realistic test drive test Audi’s Q range over a specially prepared test track that allows drivers to check the vehicles off- roading capacity among other things in a realistic set-up. This was followed by Pune on 8-9 March, and this weekend, 15-16 March to Coimbatore. Audi India also scheduled its Audi sportscar experience at Buddh International Circuit (BIC) from 28th February-2nd march 2014. Audi city experience goes to Ahmedabad this weekend.