Audi India opens Ranchi and Bengaluru dealerships
Audi Ranchi, the luxury auto manufacturer’s first showroom in Jharkhand was inaugurated today.
Audi Ranchi showroom was inaugurated by Joe King, Head, Audi India, and Sandip Bajaj, Managing Director, Audi Ranchi and Audi Kolkata (Mohan Motors (P) Ltd). Audi looks forward to commanding a leadership position in Jharkhand. Audi Ranchi will accelerate the brand’s expansion into the eastern region. To harness growth potential in the region, Audi will open more dealerships in 2015, with Guwahati next on cards.
Customers in the region are keen on luxury cars, and aware of Audi’s product portfolio and quality. Ranchi is a quick developing city here, and a major commercial hub. Audi India is proud to continue its association with Mohan Motors. Audi Ranchi is located on Purulia road, and spread over a total area of 12,000 sq ft. The dealership wears a honeycomb aluminum facade on the exterior. Eight cars are on display. Audi Ranchi houses an Audi Shop, and a hand over area.
Audi dealership network expansion targets important locations in tier II cities. In 2015, Audi India dealerships will also be opened in Madurai and Rajkot to cater to higher demand luxury car markets in India. Mohan Motors is proud to continue its association with Audi in Ranchi after Kolkata says Sandip Bajaj. Audi Ranchi houses a service facility with a body and paint shop in the same premises, and is spread over about 7,500 sq ft to service 6 cars each day in a single shift over 3 bays.
Last month, Audi Bengaluru Central was inaugurated, the automaker’s second showroom in the city, and third in Karnataka. Based on the Central Business District concept, Audi Bengaluru Central is the second of its kind in India, after Audi Delhi Central, and was inaugurated by Joe King, Head, Audi India and K. Subramaniam, CEO Audi Bengaluru Central.
Spread over a an area of 7,800 sq ft, Audi Bengaluru Central is located at No.1 Vittal Mallya Road, and is an embodiment of global architecture concept with a typical honeycomb facade. The showroom has a display area of eight cars, and houses an Audi Shop. With customers placing a greater emphasis on a direct and personal connect with their favourite brand, the Audi Bengaluru Central team is committed to offering the same, says K. Subramanian, CEO Audi Bengaluru.
Audi Bengaluru Central’s lounge set-up is unique with its informal seating, video walls and modern interiors, lighting and tech. Its unique quartz flooring designed to replicate a race track. The showroom is lit with LED lighting solutions.
Audi India has begun 2015 on a positive sentiment with multiple awards from varied media houses. Audi India picked up 14 titles this year, and its World Car of the Year, A3 sedan bagged 9 of these awards. With customer and jury appreciation alike, Audi opines A3 is the right car at the right time for India. Audi’s strategy has helped achieve leadership, and maintain it says Joe King. Audi India ended 2014 with sale of 10,851 units to report its seventh successive year of growth. Audi India begun 2015 with the limited edition Audi R8 LMX launch.
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