Audi India sales at 737 units for Jan 2013
Audi, the second largest luxury car manufacturer in India revealed their sales figures for January 2013, during which they sold 737 cars, registering 10.5% growth rate over Jan 2012 sales during which the company sold 667 cars.
Audi sold 9,003 cars in India last year. For 2013, they aim to sell 10,200 cars, which is a 20% growth compared to 2012 sales. Apart from improving sales, Audi is also in the process of improving dealer network. They have already opened two new dealerships in 2013 – Mumbai and lucknow. By the end of 2013, they aim to have a network of 34 dealerships across India. On a global note, Audi sold 111,750 cars during Jan 2013, which is an increase by 16.3%.
In 2013, Audi has already launched two new cars, the Q5 facelift and the R8 sportscar. They have also launched a new campaign,Â â€śLand of quattroâ€ť in India. Speaking about their success in India, Michael Perschke, Head Audi India, said,Â â€śFollowing our record-breaking performance in 2012, we have set a target of 10800 cars (+ 20 percent vs. 2012) to be sold this year and have already opened our sales books with a bang. TheÂ year has started for us with the successful launches of the new Audi Q5 and the new Audi R8 andÂ further expansion of our reach with the opening of Audi Mumbai South and Audi Lucknow in theÂ first month itself.â€ť
â€śOur sale of 737 cars in January signifies our growing appeal amidst the luxuryÂ car customers. This was possible despite the price hike on our India model range starting JanuaryÂ this year. 2012 was a rewarding year for Audi India in terms of product launches, dealershipÂ expansion and customerâ€™s positive response. I am confident that our robust customerÂ proposition will help us surpass targets yet again this year. Like the global market, Audi is at No.Â 2 and based on our current performance we are well on track to achieve the No. 1 position in theÂ luxury car market in India by 2015.â€ť
â€śWe are constantly enhancing our product line, network growth and creating wider brandÂ awareness; this is creating a larger customer base and is reflecting clearly in our sales. OurÂ growth strategy is finding resonance with discerning luxury customers in India. It is theirÂ aspiration for real luxury mobility that is fueling our growth. Audiâ€™s contribution in driving theÂ growth of the luxury market in India is remarkable and we hope to continue the same successÂ story in 2013 as well, while making Audi India one of the fastest growing markets of AUDI AGÂ worldwide.â€ť added Mr. Michael Perschke.