Audi India sales growth continues: Made in India Q3 launch on Aug 19
India’s largest luxury car manufacturer, Audi continued their growth in India. For the month of July 2013, they sold 705 cars, compared to 680 cars sold in the corresponding month last year. Apart from revealing sales report, Audi has also revealed that they will be launching the new made in India Q3, called Q3S on 19th August 2013.
The Q3 available in India currently, is sold after importing as a CBU. Alongside this, Audi will introduce a new Q3S, which will be less powerful, but lighter than existing Q3. The lesser weight will reduce the difference in performance, which otherwise would have been registered. This new variant will be assembled in India and will be powered by a 2.0L diesel engine delivering about 140 bhp (existing one delivers 177 hp with quattro). It will have manual transmission and a front wheel drive. Price is expected to be in the range of Rs 25 lakh, which makes it a very good option, considering rivals selling premium hatchbacks for almost same price.
As far as year to date sales is concerned, Audi India reported sales of 5,551 cars, compared to 4,680 cars sold in the same period for 2012. This keeps them on track for their annual target of achieving 10,800 unit sales and 20% YoY growth. Speaking about their success, Michael Perschke, Head, Audi India, says, “First half of the year was truly successful for us as our focused growth strategy enabled us to continue positive growth even as market remained under pressure. The second half of the year has again started off for us on a good note, however we did not show our full potential due to some supply constraints, but we are confident of maintaining growth despite a price hike across models. We are consolidating our leadership on a solid foundation of clear customer promise, expanded product offering and strengthened dealership network.”