Audi Q3 SUV turns 1 in India: To launch leasing by end 2013
Rapid growth where upper middle class segment is concerned has given luxury car manufactures a chance to introduce new finance schemes, which ultimately help increase monthly sales. Audi‘s Q3 SUV is celebrating it’s first anniversary in India, by offering first 100 customers of Q3 this month, a very special finance scheme.
This form of leasing is seen mainly in the developed countries such as US, wherein nearly 40% luxury cars are sold in this way. Currently, just 5 to 10% of Audi buyers in India are in this upper middle class segment but come its new leasing option and the company expects this percentage to increase to at least 20 to 30%. Leasing is being practiced in Indian markets by both Mercedes Benz and BMW while Audi India offers schemes such as extended warranty, insurance and financing options in the form of a service plan only.
Future launches for Audi India include the compact A3 sedan and the new Q7 SUV, both of which are scheduled to take place next year. Audi India is the No 1 car manufacturer in India, followed by Mercedes Benz and BMW. They aim to maintain their lead with a target of selling 30,000 units annually by 2020.
Audi Q3 – SUV of the Year turns 1; Audi celebrates with a special offer on 100 units for enthusiasts
- · 1850 Audi Q3s sold in less than a year
- · Audi Q3 is the most awarded luxury SUV in India
- · Brought the Audi Q-Life to younger enthusiasts
- · Special and innovative finance scheme on 100 units to celebrate first anniversary of the SUV in India
- · Down payment of INR 6 lakh and EMIs as low as INR 35,400
Mumbai, June 3rd, 2013 – Audi, the German luxury car manufacturer celebrated the anniversary of one of its most popular SUVs – Audi Q3 with an innovative and special finance offer on the first 100 units to be booked starting today. Keeping up with its unique marketing initiatives, the No. 1 luxury car maker reached out to its enthusiasts for not only making Audi Q3 the most successful car in its segment but also making Audi India the No. 1 luxury car brand in India. The scheme offers customers an opportunity to buy their favorite SUV at monthly installments of INR 35,400 onwards and a down payment of INR 6 lakh only.
“The youngest member of our family turned 1 today and it has been one special year for us. We are the market leaders in the luxury SUV segment and the Audi Q3 further consolidated that position for us. It is the only luxury SUV to garner 500 bookings in mere 5 days of its launch. So far we have sold 1850 units of Audi Q3. We are celebrating its anniversary with a very special offer for the first 100 Audi Q3 enthusiasts who want to own a slice of the Q-Life offered by Audi Q3. The success of the Audi Q3 in India and globally drives home the point that Audi is always at the forefront of producing cars that are dynamic, technologically advanced, fun to drive and that embody the brand philosophy of sportiness, progressiveness and sophistication,” said, Mr. Michael Perschke, Head, Audi India.
“With ever increasing customer groups demanding luxury mobility in a compact form, Audi Q3 led the way for the Four Rings to enter a new segment in India as a true compact luxury SUV. The Audi Q3 is a sporty, efficient and versatile urban vehicle. Every aspect of the Audi Q3 showcases Audi technology – the body, the drivetrain, the chassis and the assistance and multimedia systems and of course it has ‘quattro’. In fact, it is the ‘only’ compact SUV in its segment that offers quattro. These qualities make it an apt choice for the younger customer. Audi Q3 is an entry to the Q life; a life of excitement, glamour and glitz,” added Mr. Perschke.
Audi offers various attractive finance schemes across its model range in India. Audi Q3 is available in two engine options with 2.0 TFSI and 2.0 TDI starting at INR 28,08,000 (ex-showroom Maharashtra) onwards.
Audi has continued with its product and dealership expansion strategy in 2013, having already opened three showrooms in Mumbai South, Lucknow and Bhubaneswar and having further strengthened its product portfolio with three new product launches – new Audi Q5, new Audi R8 V10, the Audi R8 V10 plus; and also one new engine variant of the hugely popular Audi Q3 – the Audi Q3 2.0 TFSI. The company has also introduced the special edition Audi A6.
Audi India plans to expand its network to 34 dealerships by the end of 2013 from its existing 26 centers. The company opened new showrooms in Mumbai South, Lucknow and Bhubaneswar. Last year also saw the opening of world-class Audi showrooms in Raipur, Kanpur, Goa, Navi Mumbai, Coimbatore, Delhi West, Nagpur and Bhopal. Further developments include Noida and Vadodara among others.
The Audi model range in India includes the Audi A4, Audi A6, special edition Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, new Audi Q5, Audi Q7, Audi S4, Audi RS5 Coupé, Audi TT Coupé, the super sports car new Audi R8, the new Audi R8 Spyder and the Audi R8 V10 plus available across the country: in Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Lucknow, Ludhiana, Mumbai South, Mumbai West, Nagpur, Navi Mumbai, Pune, Raipur and Surat.