Audi sales overtake luxury car leader BMW in select auto markets during April 2012
Audi sales in China and the US superseded even that of BMW, during the month of April. Demand in China, US and Russia contributed to…
Audi, a Volkswagen Group unit last sped past BMW in January 2011. Audi is also trying to surpass Mercedes Benz Daimler division. The company has set a goal of increasing deliveries two fold to about 2 million by 2020. Audi’s luxury positioning in the market appeals to their extravagance demanding customers who are seeking more technologically advanced vehicles. This is the basic reason why Audi has set record sales in sixteen consecutive months and hope to continue in the same vein recording steady progress and increased sales.
Audi premium category vehicles A8, A7, A6 and Q7 did exceptionally well. This category recorded a 52% increase and accounted for 31.2% total April sales. Audi A6 sales were up 136.8% as compared to April 2011, A7 sales increased 91.2% while Audi Q5 sales increased 24.5% as compared to April 2011.