Axalta’s 30,000th spectrophotometer sold in a decade
Axalta Coating Systems reports its 30,000th spectrophotometer sold in the last decade to a customer in Europe. The landmark was celebrated at a ceremony with manufacturer BYK-Gardner at the Axalta European headquarters in Cologne, Germany.
Spectrophotometer hand-held digital color-measuring device was introduced in October 2004 giving refinishers the ability to achieve perfect color match quickly. During the ceremony, Sascha Bodtke, Color Marketing Manager for Axalta’s Europe, Middle East and Africa region, said, “Putting our customers first enabled us to understand the role this technology could play to make their jobs easier. That insight enabled Axalta to become a global color leader. We were the first company in the industry to offer this type of color-matching capability so widely. The fact that Axalta has sold 30,000 digital spectrophotometers highlights the importance refinishers attach to accurate and fast color matching.”
Dr. Georg Schroeder, President of BYK-Gardner GmbH, said, “We are proud to be able to support the three global refinish brands of Axalta Coating Systems with spectrophotometers that represent state-of-the-art refinish color-matching. In addition to other features, a camera has been integrated into the instruments, which allows the analysis of effect pigments, resulting in a significantly improved matching of color and appearance. These really are cutting-edge instruments designed for easy use.”
Spectrophotometer is sold by each of Axalta’s 3 refinish brands – CromaxTM, Spies HeckerTM and StandoxTM. They are branded as ChromaVisionTM and ChromaVision Pro from Cromax, GeniusTM II and Genius iQ from Standox, and ColorDialogTM spectro and ColorDialog Delta-Scan from Spies Hecker. They are sold under the names Acquire RXTM and Acquire Plus EFXTM in US, Latin America and Asia Pacific.
Linked to each brand’s advanced color software and databases, these digital tools have become a valuable part of modern refinish work. They can speed up the repair process and thus help bodyshops be smart and efficient in their work. 2nd gen spectrophotometer when placed on the vehicle near the damaged area takes color readings from 3 patented angles and measures paint effects as well as color. Once connected to a computer, color software uses readings to find the best matching color formula, and color matching software automatically adjusts the formula for the closest possible match when the color to be matched is different to the standard formula.