BabyCentre and Chrysler 2012 Town & Country Minivan Campaign: Mom buying a car
Auto manufacturer, Chrysler brand and BabyCenter, a major parenting and pregnancy company have come together in a bid to offer better facilities aboard the 2012…
2012 Chrysler Town & Country minivan offers both luxury and convenience and understands needs of mothers to protect and nurture her children irrespective of costs. It is with this in mind that the company has introduced a Chrysler Car Seat Tool which is something that most young couples invest in. Making a decision of this one item is something that boggles the mind with an array of choices. This tool will educate mothers on right height, weight and other features taking into consideration age of the child, along with video demonstrations of proper installation.
Chrysler Drive and Blog will offer mother bloggers a chance to spend a week in the 2012 Town & Country and offer their experiences. The campaign also offers a leading mom blog through Facebook and Twitter. 2012 Town & Country minivan is being offered with a total of 40 safety and security features which will not only offer composure to the driver and passengers but specially appeal to buyers as an ideal family vehicle.
News release: BabyCenter® Drives Chrysler Brand’s 2012 Town & Country Minivan Campaign
Digital-to-drive campaign showcases cross-platform innovation and highlights the power of Mom in the vehicle purchase process
The Chrysler brand and BabyCenter® LLC, the #1 pregnancy and parenting mobile and web destination worldwide, today announced a partnership to highlight the 2012 Chrysler Town & Country minivan’s standard luxury features, quality, and value to millions of moms across the country. Reaching out to both first-time and experienced moms expecting a baby, the partnership delivers unique content, tools, and social outreach programs to spur discussion of the brand as well as dealership visits and vehicle test-drives.
“The partnership with BabyCenter will enable the Chrysler brand to develop a relationship with and garner insight into the hearts and minds of mothers and allow us to engage with BabyCenter’s core audience,” said Saad Chehab, President and CEO of Chrysler Brand, Chrysler Group LLC. “The 2012 Chrysler Town & Country minivan offers families versatility, luxury, and convenience at a value, and BabyCenter understands how moms research, consider, and ultimately choose a vehicle for their family, making this the right match for the brand.”
“To work with such an iconic brand, doing such an innovative digital-to-drive campaign, is exciting for our entire team,” said Mike Fogarty, Group Publisher of BabyCenter. “We’ve learned throughout our 21st Century Mom Insights Series that not only is Mom the decision-maker on auto purchases, but that critical safety information and the support and consensus of her social network is key to making any decision. We’re very happy to have a partner like Chrysler work with us to craft and execute this smart, innovative campaign.”
Key program components include:
Chrysler Car Seat Tool. A car seat is one of the most important purchases a family will make. Choosing a car seat is also a decision that can cause stress and confusion, due to the wide array of products available. This new tool will help educate moms about specific brands and products appropriate for the child’s age, height, and weight. The tool also will provide links to additional resources and video demonstrations on how to properly install a car seat.
Chrysler Drive and Blog. Chrysler partnered with mom bloggers across the country and asked them to spend a week in the 2012 Town & Country and discuss their experience. The campaign will be featured on BabyCenter’s leading mom blog and on the company’s popular Facebook page and Twitter feed.