Bajaj Auto leads two wheeler exports with 66% market share
Even though Bajaj Auto has lost its No 1 position in the domestic market, their exports are gaining grounds exponentially. In the fiscal year ending March 2014, the company exported 13,23,173 two wheelers, or 66.7% of the total two wheeler’s exported from India.
Bajaj has managed to penetrate important markets in Africa and Latin America, unlike no other. They claim that they are now leaders in many countries, thanks to their Pulsar, Discover and Boxer brand of motorcycles. Bajaj Boxer is the leading motorcycle brand in Africa, followed by Discover and Pulsar.
Of the total exports Bajaj did last fiscal, 46% were to Africa, 28% to Middle East and South Asia, 19% to Latin America, and 7% to ASEAN countries. Bajaj plans to increase their penetration even further this year. They have already started work back home to increase production capacity to 6 million units annually from the current 5.76 million units by the end of this fiscal.
Financially, Bajaj Auto share price at the Bombay Stock Exchange ended at a lifetime high of 2308.60 on Friday. The company has increased their stake in KTM from 47.96% to 47.99%. The only negative is their domestic sales, which declined by 14.8% last fiscal, selling 20,99,230 motorcycles.
Decline in domestic sales is mainly due to increase in demand for automatic scooters like the Honda Activa, Hero Pleasure, Suzuki Access, TVS Jupiter, etc. Bajaj exited the scooter segment in 2009 as they saw huge potential in motorcycles. But the recent turn of events might just push Bajaj into entering scooter segment once again.