Bajaj discontinues Discover 125 ST after Discover 125 M launch

Poor performance in domestic market has resulted in Bajaj Auto Limited pulling out its Discover 125 ST model off the market. Launched in May 2012, Discover 125 ST was slated to be a performance oriented Discover model but failed to make buyers bite the bait.

Bajaj discontinues Discover 125 STBajaj Discover brand has been renowned for its versatility. It has multiple variants such as Discover 125, Discover 125 M, Discover 125 T and Discover 125 ST. The latest to be launched in the Discover series is the 125 M, but at the same time, Bajaj Auto has struck off the 125 ST off its list in India, though the company will continue to manufacture Discover 125 ST for export markets.

Reasons for dismal performance of Discover 125 ST in India could be due to its higher pricing. Apart from this, pillion seat height was also considered too high for comfort. Performance wise as well, the Discover 125 ST did not have enough to steer the buyer in its direction leading to its downfall. Discover 125 ST was priced at INR 53,730 – ex- showroom Pune which is around INR 6,000-7,000 more than the standard Discover. It is powered by a 124.6cc, 4 valve, twin spark and air cooled engine producing 13 PS at 9000 rpm and 10.7 Nm torque at 7000 rpm while being mated to a 5 speed gearbox and claiming a top speed of 105 kmph.

Bajaj Auto, the Pune based manufacturer, has even removed Discover 125 ST from company’s official website. The new Discover 125 M has been launched which is the third generation Discover 125 variant and priced cheaper than 125 ST. 125 M is an entry level variant devoid of premium features seen on board 125 ST. Bajaj has however confirmed that exports of Discover 125 ST will continue to South American markets.

For a complete analysis on the Bajaj Discover variants, you can read our post here, while review of Bajaj Discover can be found here.

Source Zigwheels