With so many pending legal proceedings, Bajaj RE60 has no hope of launching in India in the near future. Bajaj Auto has already waited for three years and any more idle time will turn out to be beneficial to its competitors, much less the loss the company is sustaining.
Bajaj RE60 will be taking a detour to neighbouring countries before making its way into showrooms in India.Bajaj Auto’s go-to export markets like Sri Lanka, Nigeria and Egypt, will receive the RE60 quadricycle with open arms, where such products are highly appreciated. The Indian automaker will begin production of RE60 in a few weeks, and commence export procedures soon after.
Bajaj RE60 finished development and testing long time ago. The reason it has not been launched in India is due to ‘vested interests‘ from rivals, reveals Rajiv Bajaj. RE60 being the only product of its kind in the market, Bajaj would have enjoyed a runaway success with its launch. But PILs filed by rival companies, stopped them from launching RE60.
So why did Bajaj not start exporting RE60 earlier? Bajaj RE60 export plans were already in the company’s playbook, but Rajiv Bajaj, Managing Director of Bajaj Auto wanted India, the hometown, to be the first market to try the RE60. But now, with no certainity on India launch, the company is going ahead with export plans.
Bajaj Auto is already a major exporter of three wheelers, which accounts to almost 60 percent of volume produced. Around 50,000 three wheelers are manufactured by Bajaj every month.
As for launch in India, cases against the product have been transferred from Regional Courts to the Supreme Court, to put this matter to rest. Bajaj is also awaiting approval from ARAI, which is at an advanced stage.
Via – Economic Times
