BASF car color trend forecasts for Asia Pacific

BASF, largest diversified chemical company in the world, has introduced their color trend forecasts for Asia Pacific. Based on the global theme ‘Wide Awake’, it showcases the passion, vibrancy and vitality at which buyers are moving ahead. The colors include bright reds and greens, gold and magenta which are hot favorites among car buyers while colors of nature in browns and greens will also be among most popular color preferences.

Asia Pacific regions are going through constraints in the form of economic upheavals resulting in market slowdown. Buyers are finding comfort in colors that are distinct to their cultures and nations with reds and golds, browns and olive being most preferred. Neutral colors of black, silver, white and grey will continue to dominate the auto industry while at the same time buyers are opting for a drastic change in their preferences going for more nature related colors of shades of greens and browns.

This survey is of assistance to auto companies who are pandering to the needs of customers while BASF India Limited will be developing new coating solutions for customers while combining popular colors with color design and changing trends of buyers. Where motorcycles are concerned, however, pearl white, black and silver continue to remain popular in Asia Pacific regions.