Beijing Mercedes-Benz Sales Service Co. Ltd offers combined services along with BAIC
Daimler has achieved a landmark victory in China by the establishment of Beijing Mercedes-Benz Sales Service Co. Ltd due to which all sales activities will…
Daimler is concentrating on Chinese markets to a great extent and has formulated a Mercedes Benz 2020 growth strategy so as to implement their growth strategy while a special Board of Management has been set up under the leadership of Hubertus Troska.
Beijing Mercedes-Benz Sales Service Co., Ltd., will be responsible for all sales and marketing functions besides after sales services, used car and fleet car services and expansion of the company’s dealer base in the country. As per earlier strategies which entailed two separate sales channels for imported and locally produced vehicles, a single entity would be beneficial to the company in a number of ways.
Daimler has set extensive expansion plans for the coming three years. By 2015, the company hopes to sell 300,000 cars in China, a major portion of which will be produced locally. The company also plans on enhancing dealerships to over 220 spread over 100 cities in the country. Product portfolio will be enhanced and 20 new models are being planned for launch in China by 2015.
Auto news release: Milestone for Daimler in China: Integrated sales company for cars
Sales activities for imported and locally-produced Mercedes-Benz cars now under one roof
Beijing Mercedes-Benz Sales Service Co., Ltd. is a 50:50 joint venture with strategic partner BAIC
Dr. Dieter Zetsche: “China is a key element of our Mercedes-Benz 2020 growth strategy. By establishing a new sales company for cars, we are setting a course for long-term and sustainable growth.”
“China Sales Initiative 2015”: 20 new and refreshed models in the next three years; about 50 new dealerships each year
No other western producer is as well established in China as Daimler.
Equity interest in Mercedes-Benz (China) Ltd. increased from 51 to 75 percent.
Market launch of new models, including the B-Class and
M-Class, which are popular in China, as well as full availability of the locally produced GLK
Expansion of dealer network to more than 220 dealerships in approximately 100 cities
Development of “Sales Region West” with its headquarters in Chengdu, Sichuan, in order to better serve the complex Chinese market. Regional development is now complete along with the existing offices in Beijing, Shanghai and Guangzhou
Addition of leasing to existing financial services in August 2012
Email - [email protected]
Latest posts by Nabanita Singha Roy (see all)
- Nissan Ashok Leyland JV on the rocks; Evalia production halted - June 26, 2015
- Mercedes Benz S 63 AMG Coupe spied in India, launch soon (Update) - June 24, 2015
- Scoop: Ducati India price list (on-road); bookings open for select models - June 20, 2015