Bentley reception area in Crewe wins 2012 British Interior Awards
Bentley Motors is well known for its unique and innovative designs seen in its vehicle lineup. Besides their vehicles, Bentley Motors also concentrates on their…
Bentley Motors is well known for its unique and innovative designs seen in its vehicle lineup. Besides their vehicles, Bentley Motors also concentrates on their plant set up and reception area which is designed to project them being a globally renowned luxury brand.
Bentley Motors’ reception area at their headquarters in Crewe has been adjudged as a winner at the 2012 Society of British Interior Design Awards. Receiving “Overall Winner” award has been a prestigious win for the company which was judged by a panel of noted designers which also included Professor Jimmy Choo OBE.
This state of the art reception area has been designed by FutureBrand, a British design agency along with inputs received from Bentley. Its interior design brings to the fore Bentley’s high-tech design values and showcases Bentley materials in its personalized furniture which is upholstered in the choicest of veneers and leathers. Desks in reception area are designed on the same lines as a Bentley car. Huge glass cases display various trophies Bentley has received through the years while there is a new boutique of Bentley Collections. For more information, scroll down.
Auto News Release
NEW BENTLEY BRAND IDENTITY SPEAKS THE LANGUAGE OF SUCCESS
New look for Bentley’s historic HQ wins prestigious design award
Innovative modern twist for iconic manufacturer’s entrance and reception
(Crewe, 12 December 2012). The redesigned reception and entrance area at Bentley Motors’ headquarters in Crewe has been announced as the “Overall Winner” at the 2012 Society of British Interior Design Awards. The prestigious award was judged by a range of influential designers including Professor Jimmy Choo OBE.
Bentley’s new reception area was designed by leading British design agency FutureBrand in conjunction with Bentley. It combines all the hallmarks of Bentley’s contemporary luxury design values. Fine Bentley materials are showcased in the bespoke furniture which features traditional Bentley veneers and hides, whilst the unique skills of Bentley’s craftsmen and women are embodied in a handcrafted desk which echoes the graceful lines of a Bentley car. Trophies from Bentley’s famous heritage are displayed alongside an innovative new boutique for the Bentley Collection.
Stefan Buescher, Bentley’s Director of Product and Marketing, said:
“We are delighted that the design of our new reception area has been recognised with such a prestigious, international award. Bentley is a globally renowned luxury brand with a strong heritage and forward thinking innovative design. We are planning significant growth for the company in the coming years and updating our global brand DNA is a key part of that journey.”
“The unique luxury design language we have used at our ‘Home of Bentley” in Crewe represents a significant and innovative step for our corporate brand identity. With this international award under our belts, we couldn’t have asked for a better start!”