Rising health concerns, change in lifestyles of urban population and higher disposable incomes have made many city folks opt for high tech bicycles as a means of exercise, transportation and for other leisure activities. Bicycling in India has undergone a sea change in the recent years. Number of people opting for cycling as a popular mode of transportation is increasing not only in rural areas but in towns and cities as well. Cycling for exercise is slowly transforming to cycling as a means of transportation for city dwellers that prefer to use high tech bicycles as a mode of transport to and from office as well
Cycling is no longer looked upon as a means of transportation which was only adhered to by the poor or middle class citizens in the countries rural areas. India is the second largest bicycle manufacturer after China and the country produces approximately 125 million units per annum. While till recently cycle production was mainly limited to standard old fashioned cycles there is a new demand from the current generation who are demanding trendy, stylish and high tech bicycles to cater to their demands and make a fashion statement while improving their health and fitness.
This demand has influenced the industry to raise the bar where bicycle production is concerned and bicycles have gone in for a complete makeover with prices pushed prices to unbelievable limits. Foreign brands such as Schwinn, Merdia, Cannondale and Trek have set up shops and showrooms in India and have found buyers willing to invest over $1700 to sometimes even amounting to $3500 for their bicycles.