Bicycle companies in India shift gear to cater to increased demand for high tech bicycles
Rising health concerns, change in lifestyles of urban population and higher disposable incomes have made many city folks opt for high tech bicycles as a…
Cycling is no longer looked upon as a means of transportation which was only adhered to by the poor or middle class citizens in the countries rural areas. India is the second largest bicycle manufacturer after China and the country produces approximately 125 million units per annum. While till recently cycle production was mainly limited to standard old fashioned cycles there is a new demand from the current generation who are demanding trendy, stylish and high tech bicycles to cater to their demands and make a fashion statement while improving their health and fitness.
This demand has influenced the industry to raise the bar where bicycle production is concerned and bicycles have gone in for a complete makeover with prices pushed prices to unbelievable limits. Foreign brands such as Schwinn, Merdia, Cannondale and Trek have set up shops and showrooms in India and have found buyers willing to invest over $1700 to sometimes even amounting to $3500 for their bicycles.