BMW 1 Series launch price Rs 20.90 lakh: Sachin Tendulkar and the #Dynamic1 (Photos added)
Priced from Rs 20.90 lakh, BMW 1 Series is now the most affordable premium luxury car in India. Launched nation wide today, it will compete with Mercedes Benz A Class, B Class and Volvo V40 Cross Country. One of the biggest launch by BMW India this year, the presence of India’s cricket great, Sachin Tendulkar made the launch even more grand.
To be offered in a choice of 8 colors, Alpine White (non metallic), Black Sapphire, Crimson red, Deep sea blue, Glacier silver, Midnight Blue, Mineral grey, and Valencia Orange, the new 1 Series will be assembled in India. The petrol version is not only cheaper, but is also more powerful than competitors, Mercedes Benz A Class and B Class. But, the price of diesel variants of A Class and B Class is lesser than that of 1 Series, which is surprising as the former is imported as a CBU while the latter as CKD.
BMW 1 Series petrol unit will be a 1.6 liter four cylinder engine offering 136 PS power and 220 Nm torque while its diesel counterpart will have a 2.0 liter four cylinder engine under its bonnet offering 143 PS power and 320 Nm torque. Both these engines will be mated 8 speed automatic gearbox, delivering power to the rear wheels.
Much more than a regular hatchback, the 1 Series is unique as it has a longitudinal position for its front engine rear wheel drive layout. It is this layout that is more favored as it offers better driving delights as compared to that offered by the regular front wheel drive hatchback. Seats are low and this gives the hatchback a sporty appeal while the dashboard bears a distinguishing 8.8 inch screen. Scroll through the global press release below for more features and information on the new 1 Series.
Mr. Philipp von Sahr, President, BMW Group India said, “The all-new BMW 1 Series stands out from the crowd on the busiest of roads with a refreshingly independent and modern appearance as well as sporty proportions. The breathtaking agility and sophisticated functionality make it the perfect car for people who are passionate about driving and want to make their mark. But above all, its distinctive character makes it a symbol of a contemporary, urban lifestyle.”
Continue to Page 2 for image gallery and Press Release