BMW records 23 percent increase in sales for Nov 2012
BMW Group has witnessed a 23% increase in sales in the past month. The company brands such as BMW, MINI and Rolls Royce totally delivered…
Sales increased 10.1% during this period during which time the company delivered 1,664,088 units as compared to 1,501,857 units delivered in the same 11 month period in 2011. BMW Group owes its progress to enhanced demand across the globe followed by success of their premium brands which they are offering as per customer’s preferences.
BMW cars saw a 26.4% increase in worldwide sales during November 2012 with total vehicles reaching the 145,452 mark as compared to 115,106 units sold in the same period of 2011. Sales of the BMW X3 were at 14,653 units in November as compared to 11,397 units in November 2011, up 28.6% while BMW X1 also saw a 37.7% increase in sales during November with 14,711 units sold during the period as against 10,714 units sold in November 2011. 25,077 units of MINI Brand vehicles were also sold during November 2012, as compared to 23,528 units sold in November 2011 resulting in an increase of 6.6%. For complete details, scroll down.
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Ian Robertson, Member of the Board of Management of BMW AG, responsible for Sales and Marketing BMW: “Our attractive product portfolio continues to be in strong demand right across the globe and we have achieved another record month in sales. The success of our models proves the strength of our premium brands and that we are building the vehicles people desire. We posted solid gains in many of our markets last month and we aim to continue the momentum. This puts our record sales target for 2012 well within reach and we will once again be the number one premium car company worldwide.”
BMW brand worldwide sales increased by 26.4% in November to 145,452 vehicles (prev. yr. 115,106). Sales of the BMW X3 remained strong with 14,653 units delivered last month (prev. yr. 11,397/ +28.6%). The current BMW X3 has been one of the growth drivers for BMW over the past two years, with over 250,000 BMW X3 vehicles delivered to customers since its launch in November 2010. Sales for the current BMW X3 have risen by over 23.0% compared to its predecessor in the same period of time. The BMW X1 continued its momentum with sales climbing by 37.3% to 14,711 vehicles (prev. yr. 10,714).
Demand for the BMW 1 Series remained high, with sales climbing 37.3% to 20,914 units (prev. yr. 15,234). Strong gains were achieved by the BMW 3 Series, with sales jumping by 35.7% to 40,700 vehicles last month (prev. yr. 29,998). The new BMW 3 Series Touring contributed to this growth with 7,766 units sold last month, an increase of 35.3% compared to the previous year (5,739). Sales of the BMW 5 Series increased by 28.1% to 30,232 vehicles (prev. yr. 23,607) and demand for the BMW 6 Series continued to be strong with 2,166 vehicles delivered last month (prev. yr. 1,391/ +55.7%).
From January to November, 1,388,274 BMW brand vehicles were delivered, which was 10.9% higher than for the same period in the previous year (1,252,202).
MINI delivered 25,077 vehicles worldwide in November (prev. yr. 23,528), which was an increase of 6.6% compared to the previous year. In the U.S., MINI sales increased by 10.5% to 5,248 (prev. yr. 4,750) and in Mainland China sales soared by 66.1% to 2,085 vehicles (prev. yr. 1,255). Worldwide sales for the MINI Hatch grew by 10.5% in November to 11,820 vehicles (prev. yr. 10,694) and MINI Countryman sales remained solid with 8,602 vehicles delivered (prev. yr. 8,199/ +4.9%). In the first eleven months of the year, MINI sales have increased by 6.7% to 272,773 vehicles (prev. yr. 255,593).
In Europe, where conditions remain challenging, the BMW Group increased sales of its vehicles by 9.9% to 76,084 in November (prev. yr. 69,237). For the period from January to November, BMW Group sales increased slightly in Europe, with a total of 787,286 vehicles delivered (prev. yr. 775,837/ +1.5%).
In Asia, BMW Group sales soared by 48.9% last month to 45,990 vehicles (prev. yr. 30,886). The company made strong gains in Asia in the first eleven months of the year, with sales climbing 30.0% to 444,859 vehicles (prev. yr. 342,176). Mainland China accounted for 31,090 deliveries in November, an increase of 62.3% over the same month in the previous year (19,155). The substantial growth is due to the current ramp-up of the locally-produced BMW X1 and BMW 3 Series Long Wheelbase, as well as the year-on-year effect related to the run-out of the BMW 3 Series at the end of last year. Year-to-date, 295,974 BMW and MINI vehicles have been sold in Mainland China (prev. yr. 215,023), which reflects an increase of 37.6%.
In the Americas, the BMW Group also experienced strong growth in November with 43,356 vehicles delivered, an increase of 29.0% on the previous year (33,599). Since the beginning of the year, 373,398 vehicles have been delivered to customers in the Americas (prev. yr. 339,789/ +9.9%). In the U.S., BMW Group sales climbed 38.8% in November to 36,461 vehicles (prev. yr. 26,271). Year-to-date, the BMW Group is up 11.3% on sales of 303,728 vehicles in the first eleven months of 2012 compared to 272,873 in the same period in 2011.
BMW Motorrad delivered 6,749 units in November (prev. yr.: 6,112/ +10.4%). Supplies of motorcycles and maxi scooters from January up to and including November totaled 100,289 units (prev. yr.: 100,054/ +0.2%). Husqvarna Motorcycles supplied a total of 9,484 vehicles (prev. yr.: 7,956/ +19.2%) to the Husqvarna dealer network from January up to and including November. Supplies in the month of November totaled 1,155 vehicles (prev. yr.: 1,181/ -2.2%).
BMW Group sales in/up to November 2012 at a glance
|In Nov 2012||Comp. to previous year||Up to/incl. Nov 2012||Comp. to previous year|
|BMW Group Automobiles||170,932||+23.0%||1,664,088||+10.1%|
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