BMW India official car partner for TCS World 10K Bangalore 2014
BMW India was appointed official car partner of TCS World 10K Bangalore 2014, the 7th edition of the 10K run here held this year on Sunday, 18th May. BMW X1 was the lead car for the TCS World 10K run which began at Sree Kanteerava Stadium. BMW Z4 was the lead car for the ‘Majja Run’.
BMW Group India cheered for TCS World 10K Bangalore 2014 runners from exclusive cheering zones outside Sree Kanteerava Stadium and MG Road (In front of Mahatma Gandhi Statue). BMW has for over 25 years partnered with global marathons across Berlin, Frankfurt, Singapore and now India.
BMW India has been associated with all major marathon events here these past 3 years. Its partnership is an extension of BMW EfficientDynamics philosophy, which is akin to a marathon runner’s effort to ‘Run Efficient’ to ensure endurance, speed and efficiency. Indian Winners of the TCS World 10K Bangalore 2014 are Swati Gadhave and B C Tilak.
Mr. Philipp von Sahr, President, BMW Group India said, “As the ‘Official Car’ of the TCS World 10K Bangalore 2014, BMW is proud to associate with this spectacular event for the third consecutive year. BMW has a long-term goal: sustainable mobility. By perfectly combining sporty performance with the highly efficient use of energy, every BMW incorporates the great spirit of marathon – a quality that has made BMW the leading premium car brand. TCS World 10K Bangalore is the perfect opportunity for the residents of Bangalore to extend beyond existing boundaries and celebrate the joy of running”.