BMW India wants balance in profit and growth: Stays clear of discounts to increase sales
Car manufacturers are trying everything in their capacity to attract customers into showrooms. The past few months has seen diminished demand and the months ahead do not hold much promise of extensive sales either.
Looking at such discounts as a sure shot way to damage image of the brand, BMW have stated that they will focus on sustainable profitability and will not join rival brands in this game of discounts, despite the fact that the festive season may bring in rich rewards. Speaking at the launch of new 5 Series, BMW India states that they are currently in a stable phase and will continue to focus on sales even though it lost its number one position to German rivals Audi earlier this year.
BMW continues to expand its dealer base in India and have already announced an additional investment of Rs 180 crores at their plant in Chennai which will see their annual production increase to 14,000 units. BMW is looking at long term growth rather than short term gains in the Indian market.