Asserting its dominance in the luxury car segment in India, BMW has opened a new dealership facility in Mangalore. Location of this facility is strategic when thought of about in relation to BMW’s forays into the Indian market. The facility is a latest addition to the BMW dealership arsenal which it hopes to increase to 50 outlets by 2014 to help it serve its customers more efficiently.
Navnit Motors, the new dealership is spread over an area of 27,000 sq feet and boasts of an ultra modern showroom space with integrated sales and after sales services. Service bays and a spare part counter are also infused within this new facility. It has been designed keeping in mind an Urban Street Display Concept while its workshop area has been designed keeping in mind Reception at the car concept. Its service bays have the capacity to service 20 cars each day while its display area has a capacity of 5 cars.
About 15 employees of Navnit Motors have been enlisted to provide sales and services to customers who choose to buy and service their vehicles at this outlet. Employees have been trained as per standards of BMW at facilities in Singapore, Germany and Malaysia.