BMW global sales cross 153,023 units in May 14: First i8 delivered

In the month of May 2014, BMW Group registered sales of 177,741 units, a record 6.8% growth as compared to the same month last year. In the history of BMW, this is their best May ever! Apart from this, BMW have also won the race against Audi, by becoming the first car maker to deliver cars with laser powered headlights, thanks to the new i8.

bmw i8 1 first deliveriesPromising better fuel efficiency, the new BMW i8 receives a new architecture called LifeDrive. The first 8 models were handed over to customers at a special ceremony held at the BMW Welt in Munich. The keys to the i8 were handed over by Roland Kruger, Head of Sales and Marketing, Germany along with Helmut Schramm, Head of Production Electric Vehicles at the company’s Leipzig plant.

A notable fact about the new BMW i8 is that it is the first production vehicle to receive laser powered headlights which are being offered as an option though full LED headlights are standard. These laser headlights ensure full beam range upto 600 meters, a two fold increase as compared to that offered by LED high beam headlights. Though augmented in power, these laser headlights consume 30% less energy as compared to LED lights while they also weigh less and occupy less space.

bmw i8 delivery event (9)Powered by an efficient hybrid drivetrain, the 231 hp turbocharged 1.5 liter three cylinder engine is located at the rear, behind seats, while a 131 hp electric motor is situated on front axle. The petrol engine sends power to rear wheels through a six speed automatic transmission. The electric motor sends power to front wheels via a two stage automatic gearbox. BMW i8 can accelerate from 0 to 100 kmph in 4.4 seconds and reach a top speed of 250 kmph.

BMW i8 made India debut at the hands of Sachin Tendulkar at the 2014 Delhi Auto Expo. India launch of BMW i8 is scheduled for later this year.

Speaking about BMW’s sales report, under the BMW name, they sold 153,023 units (+10%), MINI sold 24,373 units (-9.6%), while BMW Motorrad sales stood at 14,088 (+7.7%) .

Highlight of May 2014 sales remained their X models which include their SUVs X1, X3 and X5. BMW 5 Series too maintained its growth by registering best sales in the segment. Whereas their new i3 has now managed 4,154 units sales since launch five months ago.

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