Brio loses to Honda Mobilio and City demand
Honda Cars India Limited (HCIL) has shifted all-new Honda City sedan production to its Tapukara plant in Alwar, Rajasthan in order to keep pace with growing demand across vehicle segments. Through August 2014, Honda City production is stalled. Operations will resume in first week of September 2014.
As production of mid-size Honda Mobilio MPV is underway at HCIL’s Greater Noida plant, it’s only right to shift Honda City production to Tapukara as bookings for both vehicles has been considerable. Honda’s Tapukara plant has an installed capacity of 1,20,000 units a year, and is at present operating a single shift. Assembly operations began in February 2014, and entry level compact sub 4 metre Honda Amaze is made here.
As a fallout, it seems Honda Brio is sees focus having shifted from it. Through July 2014, 74 units of Brio were sold in India. Clearly, Brio export numbers are better. For July, overall exports from India stand at 858 units. Within this premises, India made Honda Brio is exported to South Africa.
Jnaneswar Sen, Senior Vice President, Marketing and Sales Honda Cars India, said shifting City production to Tapukara faciliates availability and timely delivery of Honda City and Mobilio. HCIL has received an overwhelming response for both, City and Mobilio. In order to ensure supply meets demand, its time to maximise production at both plants.
4th gen Honda City was launched in January 2014 and has since established itself as a segment leader with more than 50% market share. Cumulative Honda City sales through January – July 2014 period stood at 53,605 units. Honda Mobilio has reported 10,000 bookings in July 2014. Having launched on 23rd July, 3,365 MPVās were sold in a week’s time.