Brit Bar Lounge at Rooftop West by Jaguar
Jaguar North America’s partnership with The London West Hollywood has culminated in a new summer 2014 rooftop lounge, newly named, Brit Bar Lounge at Rooftop West by Jaguar. It now caters to Rooftop West’s patrons who are keen on the hotel’s outdoor dining restaurant located on the 10th floor rooftop.
The London West Hollywood is a perfect fit for Jaguar as both aspire for sophistication, British style and design. Curating the new British-inspired Brit Bar Lounge has creating a venue to celebrate British Culture, in addition to warranting brilliant views of Beverly Hills and downtown Los Angeles.
Al fresco Brit Bar at Rooftop West by Jaguar offers a menu created by Anthony Keene, Executive Chef of the hotel’s Gordon Ramsay restaurants. The partnership has given form to “Brit Beats”, a weekly music night on Thursday evenings with a DJ or live band following the British music theme. Jaguar will also enhance its presence here through decor to includes Jaguar’s signature offerings in the cocktail menu including Britini, and The Leaper, apart from using an art installation to showcase Jaguar photographs.
Earlier this month, Jaguar Land Rover North America announced a $500,000, one-year grant to Children’s Health Fund, which has been instrumental for children from poorer families these past 27 years. The grant aids Children’s Health Fund to pilot its new school-based care and support endeavour, “Healthy and Ready to Learn” , which will now be implement at PS 49, a South Bronx elementary school in the Mott Haven neighborhood. Healthy and Ready to Learn initiative brings staff and resources an insiders view so health problems can be addressed at the earliest.
700 children will immediately benefit from this pilot program. JLR’s grant will also facilitate a guide for parents to help ensure children have are healthy at school and home, and will benefit nearly 25,000 families. The association will see Jaguar Land Rover create opportunities for employees to interact with the school community as volunteers ad through dealership activity.
JLR’s CSR looks to benefit 12 million people by 2020. Back in March, Jaguar Land Rover announced a $130,000, one-year grant to P.S. ARTS in Southern California to improve access to the arts in schools.
The UK office last week announced Jaguar Land Rover Special Operations under the leadership of John Edwards. The unit will cater to high spec vehicles and limited run collector editions. Heritage products, servicing and restorations, recreations and provision of heritage vehicle parts too will be addressed. The team of designers and engineers will be led by Paul Newsome, Director of Special Vehicle Operations, previously employed with Williams Advanced Engineering. The specialised business will be supported through a new dedicated Technical Centre hosuing 150 Jaguar Land Rover specialists in the West Midlands area, UK. the usint will alos house a customer commissioning suite for bespoke services , premium vehicle personalisation, F1 inspired flexible workshops, and an automated paint facility.
The production site for the 6 E-Type recreations will be at a new heritage vehicle workshop at Browns Lane, Coventry, the spiritual home of Jaguar. The newly expanded heritage business opens from August 1st.