Car companies to increase advertising budget this Diwali
With Onam, Dusshera, Navratri and Diwali festivals just around the corner, automakers are embarking on massive advertisement campaigns to lure buyers back into showrooms. Each automaker is ensuring that timing is right for new launches and facelifts and will be reportedly spending anything between INR 400-450 crores on advertising.
Consolations of good¬†monsoons and a change of Central Government have led to a change in the attitude of buyers across the country and hence automakers in the country hope to see a revival of sorts following a slowdown in the market ever since 2010. This active advertising across the auto industry will be spanned over the next few months, right from Onam which will be celebrated all over South India on 7th September in 2014 to Diwali at the end of October with automakers hoping to reap rich rewards
Leading automakers such as Maruti Suzuki India Limited, Hyundai Motors India, Honda and Tata Motors are also actively embarking on innovative advertisement campaigns to herald in their new models slated for launch during the festive month.
Maruti will be launching the new Ciaz sedan in September along with Swift and DZire facelifts. While Hyundai has already announced the Elite i20, Honda launch¬†the new Mobilio and Fiat India launched¬†new Punto Evo and gets ready to launch Avventura. Auto makers are going all out where advertising across billboards, newspapers, TVCs, internet and even on radio where these upcoming models are concerned.
Besides upcoming launches in the four wheeler segment, there are several two wheelers also slated for launch around the festive season for which two wheeler makers are also actively advertising. Bajaj recently launched the Discover 150 F and 150 S and looks forward to launch KTM RC 200 and RC 390 on 9th Sep. They also plan a new Pulsar launch later this year.¬†TVS just launched their Scooty Zest, while Yamaha launched the new FZ series. All in all, there are too many new products and manufacturers are going to spend a lot on advertising this Diwali, hoping for increased sales.
via ET Auto