8 London taxis in Cath Kidston wraps for free trips to Piccadilly store

Celebrations saw carol singers and snow machines keeping crows entertained as eight Cath Kidston London taxis made the journey to the new 7070 sq ft store. The Cath Kidston special London taxis are being used for free journeys to 180 Piccadilly for the opening week from anywhere in zones 1 & 2. The initiative is Cath Kidston’s gift to London this Christmas.

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The first 180 customers received a gift voucher of up to £180 to spend in store. The new store plays home to the exclusive Piccadilly Print range, which pays homage to the Big Smoke’s icons and includes double decker buses, black taxis and pigeons of London.

Cath Kidston, founder and Creative Director said: “Twenty years ago, when it first began, in a small shop in Holland Park, I never imagined that we would have over 100 stores across the UK, Europe and Asia. We are so excited about the London flagship launch and delighted that we have found this perfect landmark site in Piccadilly. It fits our brand perfectly.”

Kenny Wilson, Chief Executive at Cath Kidston Limited said: “The launch of our London flagship is an exciting step in our strategy for growth in the UK and abroad. Being able to open our biggest ever store in our 20th year marks a very significant and celebratory time for the Cath Kidston brand.”

“London is the right location for our flagship as it is where the brand originates from, where our headquarters is based, and is a central hub for both our UK and international customers. We chose Piccadilly as the best location for our flagship because it is a destination and the perfect place to showcase our brand to the world. We are taking everything we know our customers already love about Cath Kidston stores and building that into a new retail concept that will brighten up our customer’s day and complement our brand.”

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