Enjoy will be the third Chevrolet offering for India in the last 7 months. First came the Sail U-VA hatchback in November 2012, then came the Sail sedan in Feb 2013, and now the Enjoy MPV, by May 2013. Just like Sail sedan and hatchback, Enjoy too will feature the 1.3L diesel and and 1.4L petrol engine.
If you look at the segments in which Chevrolet India introduced their Sail offerings, you will realize that they are targeting cars in segment which is experiencing the most sales. For eg, just today Maruti Suzuki revealed that thanks to Swift, DZire and Ertiga, their net-profit for Q4 2012/13 suged by 80%. Maruti Suzuki sold 55,454 units of DZire, 17,625 units of Ertiga and 58,116 units of Swift in the domestic market, which proves that the demand, which car’s in this segment enjoys, is very high.
It is not that Chevrolet India will be enjoying a similar result, but the huge demand can act in their favor. In order to promote their new car, Chevrolet has also announced a new campaign on their website, called Enjoy Voyage, which offers you a chance to win Enjoy MPV.