Chevrolet has a new global vision: Find New Roads
Chevrolet has announced a new global vision, called Find New Roads. This will be the idea behind the platform for their future designs, operations, engineering, and communications.
Chevrolet cars have been around for over a century and this will be for the first time that the idea of their cars will be aligned behind one global vision. New products are being readied with company engineers searching for better ways to offer customers products as per demands.
One of their bestseller, Cruze midsized sedan, was launched in 2009 and sales have already increased 38%. New products are being planned for 2013. With 20 new cars expected to make their global launch, Find New Roads will be the central theme in the bid to target new and emerging markets.
Chevrolet also selected Commonwealth, a new advertising agency to take care of their global advertising requirements while the brand launched a special program for training of dealership personnel to improve their retail services. Find New Roads is a theme meant for existing as well as emerging markets such as Russia and India where scope of enhanced growth is being predicted.