Chevrolet India 27% sales decline for January 2014: New Beat launch and price revisions

In January 2014, General Motors India sold 5557 cars. When compared with 7588 vehicles sold in January 2013, it equates to 27% sales decline. For the month, Chevrolet India sold 1778 units of Beat, 1217 units of Sail and 1,098 units of Enjoy.

Mr. P. Balendran, Vice President, General Motors India said, “The general economic scenario continues to remain muted and we do not expect any revival to happen in the short term. We hope the Auto Expo to bring some excitement to the market to improve customer sentiments.”

Chevrolet_Beat_2014Available in 3 engine variants, petrol, diesel and LPG, new Chevrolet Beat ARAI-certified fuel economy stands at 25.44 km/L for diesel, 18.6 km/L for petrol and 13.3 km/L for LPG . Front dual air bags, and anti-lock brakes (ABS) are still the forte of high-end variants while Electronic Brake Force Distribution (EBD) is standard for complete safety. Across 10 variants of all-new Beat in India launch price was announced between Rs 4.06 lakh and Rs 6.10 lakh (ex-showroom, New Delhi).

Price has now been revised after the Interim Budget 2014-15 announcement early last week, which sees reduction in Excise Duty on Vehicles as follows. CVs, Small Cars and Two-Wheelers from 12% to 8%; on SUVs from 30% to 24% and on large and mid-sized cars from 27% to 24% and from 24% to 20% respectively. Chevrolet’s tax benefits after budget announcement stands at up to Rs 23,700 for its Sail carlines, which are fully passed on to the customers.